Do You Understand Your Sales Funnel?
The proverbial sales funnel seems to be the ‘defacto’ way to measure results. No, it’s not always ‘revenue in’…it’s “what’s in your pipeline?” (Do you wake up in the of a nightmare hearing your sales leader shouting that question to you?)
Not sure how we got to this point, but this short video blows up a little of our preoccupation with “funnel” because it highlights an important part–not all people in your sales funnel are equal. Nor should they be treated that way.
Very good information for a sales person to follow. Most time we find this out the hard wayt. I’m going to pass this along to my network.
Nice video Bill. I think most businesses don’t understand their sales funnel and take the “blind” approach and hope for the best. As you stated, the key throughout the lead nurturing process is to add value and educate until they are sales ready. Here is another good blog post on how to remove blockages in the sales funnel – http://www.forentrepreneurs.com/sales-funnel/