Should You Have a Personal Brand – And Where Do You Begin?

Recently I was interviewed by Sarah Lynn Wallace founder of @thisisherexchange. She is an up-and-coming social media star who seeks out experts on sales, marketing and social. She and I did about a 30-minute discussion that ran the gamut from ‘should I have a personal brand?’ to ‘how should I think about it?’ and we discussed ‘how do I begin to build it?’

We put some clips of the interview up on the platforms, but here is the entire interview. It’s about 30 minutes, so grab a beverage and enjoy!

Bill Caskey