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The Marketing Funnel

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Does your company have a proper Marketing Funnel? Do you know what a Marketing Funnel is?

A good Marketing Funnel is one of the most important things you can use to scale your business. This funnel consists of all the things in a sequence that then results in a call. And, it all starts with a Freebie. This freebie can be many different things, a PDF download, a video, an audio.

On this episode of The 2X Podcast, Bill gives you the steps you can take to start creating your Freebie. Creating a great freebie can make your Marketing Funnel explode!

Learn more about our upcoming webinar for Sales Leaders at https://caskeytraining.com/monthlybundle/mainwp/risewebinar.

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Interview With Mark Cade

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On this week’s episode of The 2X Podcast, Bill wanted to change things up a bit and instead of talking about sales and strategies he decided to have a conversation with a good friend and wealth planner, Mark Cade.

Bill and Mark discuss creating and managing wealth. They also give you some different ways to think about wealth creation. Just by changing your attitude about money can make drastic changes to your finances.

Go to https://billcaskey.com/risewebinar to join our upcoming webinar for Sales Leaders on August 16th!

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Staying Detached in Startup Mode

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I received an email recently from a listener who was in distress. His email was very similar to a lot of emails that I receive from people who are looking for help. He’s starting a company but he’s having a hard time remaining detached from the deals he’s working on and he’s far from having an abundance mentality.

On this week’s episode of The 2X Podcast, I’ll give you some ways you can implement both Detachment and Abundance in your world, no matter what stage you’re in. Whether you’re starting a company or starting a new career, you can maintain both of these principles, and I’ll tell you how!

Send Bill a voice memo with a question to [email protected] to have him answer it in an upcoming episode.

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10 Signs You’re An Amateur Seller (Apologies Upfront)

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In this episode of The 2X Podcast, Bill shares 10 indicators that you have not yet made it to the “pro” level in the profession of selling.

Yes, some of these might offend you, but as Bill declares, we need to start from where we are so we can make headway to the goal – and the goal should always be “going pro.”

Mark down for each one where you are on the spectrum. Then, right in front of you is a map to get where you want to go.

 

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Who Is Your Prospect?

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Do you truly know your prospect?

I’m not talking about their role or demographic. I mean, do you know who they are – at a deep level?

Most of the time we know who our customer is but we rarely write it down. On this week’s episode of The 2X Podcast, I’ll tell you how really knowing your customer will pay off big time and I’ll also give you a framework on how to get clear on your ideal prospect.

Send Bill a voice memo with a question to [email protected] to have him answer it in an upcoming episode.

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Your Erroneous Beliefs

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On this episode of The 2X Podcast, Bill outlines the top 10 erroneous beliefs that could hold you back from 2X-ing your business.

There is a freebie that Bill created at https://caskeytraining.com/monthlybundle/mainwp/88download – Print it and follow along!

Have you heard of the saying, “We get in our own way?” That’s exactly what these beliefs do. Be sure to assess yourself and your own beliefs that might be in your way.

Send Bill a voice memo with a question to [email protected] to have him answer it in an upcoming episode.

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5 Marketing Tips For The Salesperson

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Have you ever heard the old saying, the devil is in the details?

If you are going to double your results whether you are a salesperson, a sales leader or a CEO, you have to pay attention to the details. I also believe that everyone is in marketing today.

I recently had a coaching session with one of my clients and I gave him 5 Marketing tips that he could use to better represent himself online. On this week’s episode of The 2X Podcast, I’ll share those tips with you and give you some ways to implement them in your world.

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The Rise of The Digital Seller

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I had the pleasure of working with a young man a while back who was one of THE most ambitious people I’ve met. He took virtually every coaching point I gave him.

He was faced with a dilemma – should he keep doing things the old way – cold calling, traveling, selling, OR – should he switch course?

I, of course, suggested he switch. On this episode of The 2X Podcast, I’ll share his story.

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How To Approach a Team Member Who Is Acting Up

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On this episode of the 2X Podcast, Bill discusses a recent coaching session he had with one of his client’s who has an issue with one of the team members he oversees. The team member “Karl” has been acting up lately and it seems to be increasing. His actions are starting to affect the whole team and it needs to be addressed before it’s too late.

Bill gives him some ways of identifying undesirable traits and some ways to approach a team member who might be displaying these traits. When you have a team member who isn’t acting appropriately, the way you approach can be extremely important and might help you avoid a serious problem.

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