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How Do I Increase My Market Share?

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On this week’s 2X Podcast, I tackle the topic of Increasing Market Share. Market Share is such a huge focal point for lots of sales people but it can be a difficult thing if you don’t know how to begin.

Whether you feel that your market share is too small, or your constantly being told by your manager that you need to increase it, I’ll give 3 Tips on how to start on the right path.

If you want to see this episode on video, go to my Youtube Channel, https://youtube.com/BillCaskeyTraining to subscribe!

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5 Ideas To Implement Today

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I hate that we snub our nose at ‘tactics.’ It’s almost a way for the ‘elites’ to look down at us we because we aren’t constantly droning on and on about ‘strategy.’

I love strategy, but don’t forget there are things you can do today to grow your business that has very little to do with long-term strategy. And I give you 5 of those in this episode of The 2X Podcast.

I also share that we’ll be changing up the deliverable a bit by doing YouTube videos each week, but I will continue to deliver the audio here as a podcast. We’ll be adding to your learning by shooting videos of these episodes. Go to https://youtube.com/BillCaskeyTraining to subscribe!

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10 Problems I Hear Everyday

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As I work with clients and get emails from listeners, I keep hearing the same problems come up day after day. Some of these problems are complex and some are very simple, but I put together a list of the most common that I hear.

The Johari Window model is a psychological tool that basically helps you solve your issue by coming up with the most simple fix. That is what I’m going to give you on this episode of The 2X Podcast, 1 thing, easy answers, to fix or start fixing these common problems.

Go to https://caskeytraining.com/monthlybundle/start-here/ and download one of our FREE resources and you can get our newsletter list!

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Do You Stand Out From the Crowd… Or Get Lost In It?

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On this episode of The 2X Podcast, Bill takes a question from Josh who wrote in about how to differentiate himself from his competition. As with anything, there is the problem that is on the surface and there is the root problem. Bill dives deep into the root problem to figure what is really going on.

Everyone is unique. We all have different experiences and backgrounds that will make us different. But, are we using those unique properties to make us stand out? Most are not.

Bill gives you the steps to take your own uniqueness and make yourself stand out from everyone else.

Go to https://caskeytraining.com/monthlybundle/mainwp/start-here/ and download one of our FREE resources and you can get our newsletter list!

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The Marketing Funnel

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Does your company have a proper Marketing Funnel? Do you know what a Marketing Funnel is?

A good Marketing Funnel is one of the most important things you can use to scale your business. This funnel consists of all the things in a sequence that then results in a call. And, it all starts with a Freebie. This freebie can be many different things, a PDF download, a video, an audio.

On this episode of The 2X Podcast, Bill gives you the steps you can take to start creating your Freebie. Creating a great freebie can make your Marketing Funnel explode!

Learn more about our upcoming webinar for Sales Leaders at https://caskeytraining.com/monthlybundle/mainwp/risewebinar.

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Staying Detached in Startup Mode

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I received an email recently from a listener who was in distress. His email was very similar to a lot of emails that I receive from people who are looking for help. He’s starting a company but he’s having a hard time remaining detached from the deals he’s working on and he’s far from having an abundance mentality.

On this week’s episode of The 2X Podcast, I’ll give you some ways you can implement both Detachment and Abundance in your world, no matter what stage you’re in. Whether you’re starting a company or starting a new career, you can maintain both of these principles, and I’ll tell you how!

Send Bill a voice memo with a question to [email protected] to have him answer it in an upcoming episode.

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When You Detach You Dictate The Process

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Every sales person we’ve met has trouble controlling the sales process.

It’s not wonder – the amateur seller gets so needy they can’t help but attach themselves to the sale. And you know the problem with that….if you don’t, LISTEN to this episode where Bill lays out the “Rules of Detachment Boulevard.”

Check out the 2X Quick Start at http://www.the2xgroup.com/quickstart, especially if you’re interested in joining Bill’s 2X peer group.

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Set Your Mind on Abundance – And Watch The World Around You Change

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This is part 2 in our series on Psychological Frameworks.

On this week’s episode of The 2X Podcast, Bill looks into the framework of Abundance, both as a higher concept and a tactical execution.

Bill gives you some definition, followed closely by some lessons you can take with you to begin to a slightly alter your attitude regarding abundance.

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DOWNLOAD THE "WORLD CLASS PERFORMANCE" FREEBIE

The MOST Overused Term in Business Today

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This is the fifth in a series of seven articles outlining the need for NEW RULES in your selling efforts. In this article, we’ll look at the Dynamic of Value.

Anyone else get annoyed when a company drones on and on about their “value”? You’ve heard all the iterations of this: Value Add. Value Proposition. Value Statement. 

Usually it means something like this, “We bring value – and if we talk enough about how much value we bring, then it’s likely you’ll begin to believe it.” 

Well, that’s not good enough today.

I’ll share a new way to look at “value” so you can change the rules of the selling game. As I’ve done in each article in this series (click here to read the other articles), my sole aim is to help you change the entire dynamic of the buyer/seller process.

If you do it right, you’ll be the prize that others will seek. Wouldn’t that be nice? Well, it’s possible, if you read this series and begin to ACT. Read more