Posts

Episode #385: New listener? Start here.

/in , /by

advancedsellinpodcastgraphicbootAre you curious how The Advanced Selling Podcast came into existence?

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale get personal.  They share how they began their careers in sales and how the podcast got its start.

Whether you’re a longtime listener or new to the Advanced Selling Podcast, you’ll find valuable lessons in hearing Bill and Bryan talk about busted sales calls, good and bad sales managers and their overarching philosophy that lead them to the work they do today.

Don’t miss their one piece of advice anyone in sales needs to hear.

Also mentioned in this podcast:

Episode #384: Lessons from a New Listener

/in , , , /by

advancedsellinpodcastgraphicbootA new set of eyes on anything can be valuable, even for the most seasoned pros.

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale capture best practices and strategies from a new listener to The Advanced Selling Podcast, Brittney Russo.

You’ll hear how Brittney has used Bill and Bryan’s training to close large deals, ramp up in her company faster and challenge her competitors.

In this episode of The Advanced Selling Podcast, Bill and Bryan share notes you can use right away to re-energize your sales game. If you’re new to sales and/or new to The Advanced Selling Podcast, this episode will be invaluable as you’re getting up to speed.  If you’re a loyal listener and have had Bill and Bryan riding along with you for years, you will love Brittney’s fresh approach to learning.

Everyone will find takeaways in this episode— old dogs can always learn new tricks, right?!

Also mentioned in this podcast:

Episode #383: Is Your Sales Bucket Leaking?

/in , , , /by

advancedsellinpodcastgraphicbootDo you have leaks in your sales bucket? In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale are fired up— not just about leaks in your bucket, but about discovering a leak in their own bucket too.

Do you prospect when sales are good or only when things start to slow down?

Do you run a well-organized sales process?

Are you leveraging your training and knowledge as much as you can?

In this episode of The Advanced Selling Podcast, Bill and Bryan fight to prevent their ego from getting the best of them— a rant of this magnitude not frequently heard on the show. Passed over for a local news story about successful podcasters, Bill and Bryan put together some of their best content yet to help you identify leaks in your bucket and what you can do about it when you find them. You won’t want to miss this one.

Also mentioned in this podcast:

Episode #382: Sales Coaching for a Celebrity

/in , , , /by

advancedsellinpodcastgraphicbootDo movie stars make good salespeople? In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale put celebrity status to the test as they break down a sales call by Hugh Jackman to place his fair trade coffee in grocery stores around the United States.

You will learn a lot from Hugh’s approach, including how to ask questions that demonstrate your intent and language you can use to identify if you and your prospect share common goals in the conversation.

In this episode of The Advanced Selling Podcast, Bill and Bryan examine self awareness, authenticity and ego through the lens of one of Hollywood’s most famous stars.

Do you think Hugh Jackman is an ASP listener?  He might just be!

Also mentioned in this podcast:

Episode #381: Mailbag Mashup: Triple Threat Thursday

/in , , , /by

advancedsellinpodcastgraphicbootWhy take one question from a listener when we can take three? In today’s episode, sales trainers Bill Caskey and Bryan Neale respond to questions from listeners and give a shout out to US Military members around the world.

Are you looking for strategies on spec selling?

Have you considered paying for someone to develop content for you to use in developing your expert persona?

In this episode of The Advanced Selling Podcast, Bill and Bryan share techniques and strategies that will help you right away, even if someone else asked the question.  You’ll love Bryan’s “Love – Hate – Rock – Suck” framework. Bill weighs in on the good and bad of being a veteran in an industry.  Have your pen ready for this episode— wherever you are in the world as you listen, you’ll want to take notes.

Also mentioned in this podcast:

Episode #380: One of You, a Few of Them: Selling to a Group

/1 Comment/in , , /by

advancedsellinpodcastgraphicbootAre you preparing to sell to a group and not just one individual buyer?

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale share their strategies to help you master your sales experience in front of a panel, board or large group.

How can you vary your questions to speak to people individually and directly?

How can you use your story to help you create meaningful connections with everyone in the room?

In this episode of The Advanced Selling Podcast, Bill and Bryan give you specific language tools and action items that will ensure you make the impact you’re looking for on your group of buyers.

Also mentioned in this podcast:

Episode #379: Preparing for the Big Meeting

/in , , /by

advancedsellinpodcastgraphicbootDoes your heart skip a beat when you get called into The Big Meeting?

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale dive into strategies to help you prepare when a client or prospect asks you to come in for a “we need to see you right away” discussion.

Are you in your head about what you assume the issue is?

Do you know how to set the context at the start of the meeting so you can maintain control of the conversation?

In this episode of The Advanced Selling Podcast, Bill and Bryan give you a checklist of best practices for managing stressful emergency meetings. Whether it’s good news because you’re in the final stage of winning a proposal, or it’s not-so-good news and there is an issue they’re calling about, you will be able to handle the conversation like a pro.

Also mentioned in this podcast:

Episode #378: Preparing Like a Pro

/1 Comment/in , , /by

advancedsellinpodcastgraphicbootAre you looking for an edge in your sales game? In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale teach you a framework for preparation to knock your sales calls out of the park.

Do you focus on the process or the outcome?

Are you using the same verbiage with every audience or are you tweaking your message to match the situation?

In this episode of The Advanced Selling Podcast, Bill and Bryan help you master the fundamentals that lead to your success. Tune in to hear how beat sheets and Bill’s 10 minute P.I. Strategy will help you up your game right away. (The P.I. Strategy is so good even Bryan is stealing it).

Also mentioned in this podcast:

Episode #377: Building Your Sales Six-Pack

/in , , /by

advancedsellinpodcastgraphicbootWho doesn’t want six-pack abs? In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale become your trainers in the gym as you develop your sales muscles.

Do you know how to tear down the resistance?

Are you constantly looking for new ways to build and nurture your platform? (Hint: If you’re not, you should be.)

In this episode of The Advanced Selling Podcast, Bill and Bryan will share the core components to building your “sales six-pack.” You’ll know exactly what to focus on to strengthen your sales muscles— and the good news is you can start right away.

Also mentioned in this podcast: