In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale address the silent killers that will cause you to end up in the commodity dungeon where only price matters.
They reveal some tips on how to prevent yourself from being commoditized or extract yourself once you’re in it.
They also talk about their new course, called The Personal Brand Makeover Course, which is coming soon!
On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale discuss the building, or rebuilding, of your company story.
Bill and Bryan walk through a three-part framework that will help you get clear about how to communicate your company story to your constituents.
If you’re interested in having them coach you on your story, send an email to [email protected] and in the subject line put Message Makeover.
They’ll select a handful of people to do a live coaching session to help you get clear on your message.
In this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale relate stories from their client base about this very issue, what do you do when a longtime buyer feels compelled to interview other vendors?
As Bill and Bryan have done in the past, they break this topic down into prevention and remedy:
Prevention is what can you do to prevent this from happening again, and the guys give ten points of learning around that. Remedy is what do you do about it if somebody just, “Serves you the papers.” They’ve got a couple of thoughts on that as well.
We’d love to hear your feedback on this topic by going to the Facebook fan page and sharing your thoughts!