Posts

The Science of Selling with Stories with David Garfinkel

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We’ve all heard the advice to “tell more stories” in sales and marketing. But how do you craft narratives that genuinely persuade? Bill’s guest is David Garfinkel, author of “The Persuasion Story Code,” who shares his systematic approach to constructing highly compelling micro-stories.

David explains his simple 4-part framework for micro-stories that clarify your value prop and give prospects an easy justification to buy. You’ll learn how to identify the key story elements – problem, obstacle, solution, result – and weave them into tight tales that drive action.

Click here to learn more about David and get a copy of his book.

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Stories That Sell: How to Use Video to Build Trust with Mariana Henninger

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In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience.

Mariana explains the different types of brand stories you can tell, like the “passion story” or “overcome story.” She provides tactical tips on how to create an authentic, compelling video that resonates emotionally with viewers.

If you want to stand out and accelerate trust with your customers, you need an amazing brand video. Tune in to get Mariana’s pro tips to make yours a success!

To learn more about Mariana and get her free training, go to https://brandmagnetic.com

 

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Crafting a Strategic Narrative for Growth with Andy Raskin

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In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of.

Andy shares his methodology for identifying the old mindset versus the new, defining a “buyer mission statement,” and mapping how your offering enables customers to achieve that mission by overcoming key obstacles. This narrative becomes a rallying cry for your sales, marketing, and product teams.

Tune in to learn how shaping your strategic narrative can transform stagnant products into exciting movements that prospects gravitate toward.

To learn more about Andy and the work he does, go to https://andyraskin.com.

 

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Charting a New Course for Your Life and Career with Traci Schubert Barrett

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In this episode, Bill sits down with Traci Schubert Barrett, author of the book “What If There’s More?”. They discuss her career journey from working in cable TV to becoming an executive coach and advisor.

Traci talks about reaching a mid-career crossroads, taking time for self-reflection, and ultimately finding renewed purpose. She provides insights into the difficult but important question “What do you want?” and shares processes for discovering your priorities, gifts and talents.

Traci advocates for giving yourself the gift of quiet time for creative visioning about your future direction. Whether you’re feeling restless, searching for more meaning, or just striving to stay on purpose, this conversation offers thought-provoking guidance.

To learn more about Traci and get a copy of her book, go to https://www.tracischubertbarrett.com/

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The Path to Prosperity: A 4-Step Map for Growing Your Income

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In this episode, Bill shares his  4-step map that outlines the path to prosperity in business and life. He introduces the concept of leverage as key to moving up the ladder of prosperity.

The levels range from relying solely on analog/one-on-one tactics, to leveraging people and technology, to accessing other audiences, to building your own platform and brand.

Bill explains what actions are required at each level and estimates that over 90% of people get stuck at the bottom analog rung.

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Attitudes for the Accidental Salesperson

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In this episode, Bill offers tips for developing the sales skills and attitudes of non-salespeople – or “accidental salespeople” – at your company.

He explains why many technical experts resist sales and how to shift their mindset through instilling attitudes of obligation, serving by solving problems, and recognizing the value they provide.

With the right attitudes and some simple mechanics, your accidental salespeople can become a huge asset in uncovering new business opportunities.

Want to make 2024 your year for intentional growth? Join our upcoming masterclass designed to help build your roadmap to drive your business and life forward. Go to https://billcaskey.com/personalbusinessplanning to save your spot now!

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How CEOs Can Create a Thriving Culture with Jason Duncan

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In this episode, Bill speaks with Jason Duncan, a business coach who works with entrepreneurs. They have an insightful conversation around purpose, vision, and reaching one’s full potential.

Jason shares his personal journey and provides perspective on the difference between surviving and thriving as well as the importance of discovering your purpose and passion.

Bill and Jason also discuss the difficulty many people have in answering “What do you want?” when thinking about their life vision. They agree it’s a question we don’t ask ourselves frequently enough.

This episode will give you food for thought if you’re an entrepreneur looking to find more meaning, freedom, and fulfillment through your work. Tune in for an insightful discussion about pursuing your potential. To learn more about Jason and his work, go to https://www.therealjasonduncan.com

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5 Mistakes That Cost Me Sales And Income

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In this episode, Bill shares the five biggest mistakes he’s made in his career that have cost him over $5 million in lost revenue.

He talks openly about how fear stopped him early in his career, how he thought too small, and how he failed to fully embrace online content to build his brand. Bill also discusses not making it easy enough for customers to engage with him online and being too stingy in sharing his best advice and knowledge.

By opening up about these past errors, he hopes listeners can learn from them and dodge similar pitfalls in their own careers. Tune in for Bill’s insightful reflections on mistakes that may be holding you back from your full potential.

Want to make 2024 your year for intentional growth? Join our upcoming masterclass designed to help build your roadmap to drive your business and life forward. Go to https://billcaskey.com/personalbusinessplanning to save your spot now!

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The Two Dimensions of Achievement

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In this episode, Bill dives into the two dimensions of achievement – the internal and external game. He explains that most sales training focuses only on the external tactics like how to make a call and what to say. However, real transformation happens by focusing on the internal.

Learn how master planning, asset thinking, and belief work can unlock your potential from the inside out. Discover new ways to leverage your existing strengths and shift your mindset to abundance.

If you feel stuck at your current level of achievement, join Bill as he provides a roadmap to reach your full potential by focusing on the second dimension of selling.

Download our brand new FREE guide for sales professionals looking to grow their and results, “The Million Dollar Checklist.” Go to https://resources.billcaskey.com/mds-checklist to get instant access now!

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