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Who Is Your Prospect?

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Do you truly know your prospect?

I’m not talking about their role or demographic. I mean, do you know who they are – at a deep level?

Most of the time we know who our customer is but we rarely write it down. On this week’s episode of The 2X Podcast, I’ll tell you how really knowing your customer will pay off big time and I’ll also give you a framework on how to get clear on your ideal prospect.

Send Bill a voice memo with a question to [email protected] to have him answer it in an upcoming episode.

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Your Erroneous Beliefs

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On this episode of The 2X Podcast, Bill outlines the top 10 erroneous beliefs that could hold you back from 2X-ing your business.

There is a freebie that Bill created at https://caskeytraining.com/monthlybundle/mainwp/88download – Print it and follow along!

Have you heard of the saying, “We get in our own way?” That’s exactly what these beliefs do. Be sure to assess yourself and your own beliefs that might be in your way.

Send Bill a voice memo with a question to [email protected] to have him answer it in an upcoming episode.

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Episode #504: What are you really motivated by?

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In this episode of The Advanced Selling Podcast, veteran sales trainers and podcast hosts Bill Caskey and Bryan Neale discuss a question that came in that has rarely been discussed on the podcast, “How Can I Motivate My Team?” The guys walk through several different areas of motivation that can either inspire or hold back your sales team.

For you sales leader listeners this is a good opportunity for you to think about your team in a slightly different way and what truly motivates them.

If you’re interested in getting some more information about how you can assess your team’s motivational tendencies, send us a email to [email protected] with the word FEEDBACK in the subject line and we’ll get in touch!

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5 Marketing Tips For The Salesperson

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Have you ever heard the old saying, the devil is in the details?

If you are going to double your results whether you are a salesperson, a sales leader or a CEO, you have to pay attention to the details. I also believe that everyone is in marketing today.

I recently had a coaching session with one of my clients and I gave him 5 Marketing tips that he could use to better represent himself online. On this week’s episode of The 2X Podcast, I’ll share those tips with you and give you some ways to implement them in your world.

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Episode #503: When is Persistence a Deficit and not an Attribute?

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In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale address a deeper subject of persistence. Often times we can become overly persistent, and it will cost us big money in the sale cycle.

The guys also realized they’ve been calling on the same prospect and they both lost the deal, which adds material for this topic. They discuss some ways to handle the rejection and possibly even learn from the experience.

If you’d like to get your question answered on the podcast, send us an email to [email protected] with a voice memo attached, and we will get it on the air.

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The Rise of The Digital Seller

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I had the pleasure of working with a young man a while back who was one of THE most ambitious people I’ve met. He took virtually every coaching point I gave him.

He was faced with a dilemma – should he keep doing things the old way – cold calling, traveling, selling, OR – should he switch course?

I, of course, suggested he switch. On this episode of The 2X Podcast, I’ll share his story.

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How To Approach a Team Member Who Is Acting Up

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On this episode of the 2X Podcast, Bill discusses a recent coaching session he had with one of his client’s who has an issue with one of the team members he oversees. The team member “Karl” has been acting up lately and it seems to be increasing. His actions are starting to affect the whole team and it needs to be addressed before it’s too late.

Bill gives him some ways of identifying undesirable traits and some ways to approach a team member who might be displaying these traits. When you have a team member who isn’t acting appropriately, the way you approach can be extremely important and might help you avoid a serious problem.

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Episode #501: Generating Leads When Your Customer Isn’t Online

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On this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale take a letter from listener Greg who’s in the Agricultural industry and is struggling to generate a funnel full of leads.

He’s tried radio and newspaper advertising but nothing seems to be working. So, Bryan and Bill give him a handful of ideas and suggestions on how he can go about changing the way he thinks about lead generation and changing the results as well.

Are you interested in having your question answered on the podcast? Email Bill and Bryan your recorded question to [email protected].

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Episode #500: The Importance of Relationships in Sales

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In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address the notion of relationship selling.

The question is not if relationships important in the sales cycle, we can all agree they are. The true question is what does a good relationship really mean with a prospect?

Bill and Bryan give you some filters through which you can look at your current client relationships to determine if they really are sound and what to do about it if they aren’t.

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