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How to Construct Your Personal Brand

In all of my coaching groups, Personal Branding is one of the key concepts that I emphasize as we onboard new members. Your brand matters.

In this episode, I discuss the importance of creating and building your personal brand. I also debunk some of the myths surrounding this topic.

If you’d like to schedule a High Achiever Strategy Call, go to https://billcaskey.com/strategycall to get on my calendar now!

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Shifting the Power Structure

Power structures exist in most areas of our lives. But there are some power structures that we are in control of.

In this episode, I’ll give you some ways you can shift the power structure in the sales process and put you in control.

If you’d like to schedule a High Achiever Strategy Call, go to https://billcaskey.com/strategycall to get on my calendar now!

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Getting From Point A to Point B In Your Life

How do I get from where I am to where I want to be? It’s a common question that I hear in my profession.

We all have an underlying human dilemma. We know what’s possible, but that can either steer you away or push you towards your goals.

In this episode, I’ll give you some tactical ways to help you on your journey.

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How a Mastermind Group Can Grow Your Income

For years I have run small coaching groups to help people grow their income and their business. It never fails to amaze me how small groups are an overlooked asset for business people.

In this episode, I give you five reasons that you should explore getting involved in a small group. The next year is going to be difficult as we seek to reinvent ourselves and our businesses and you need people around you who can keep you grounded but keep you dreaming.

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Taking Control of Your Life

How much of your life is your creation?

In this episode, Bill discusses the personal agency that we all have in our own lives. These are the things that we are in control of.  Are you making the most out of these areas?

Bill gives a few ways you can regain control of your life.

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Better Client Success Stories

On this episode, Bill discusses the importance of telling better client success stories and why you should be using them.

He uses an example of one of his clients who recently used a client success story to build a better relationship with his prospect and give them a better sense of how he can best serve them.

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The Iceberg Theory

On this episode, Bill takes a look through his old stack of ideas he cleverly calls “Bill’s Stack.” He revisits a very famous theory called The Iceberg Theory and how it applies to all of our lives.

The iceberg theory is the idea that people only see 10-20% of what is really going on. The rest is all going on behind the scenes.

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Why You Should Be Part Marketer with Doug Karr

On this episode, Bill talks with long time friend, Doug Karr. Doug is a marketing expert and runs a local business called DK New Media as well as a highly successful marketing blog, Martech Zone https://martech.zone.

They discuss why every sales professional needs to be part marketer and how they can stay on top of their marketing game.

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What a Rap Artist Can Teach Us About Personal Branding

In this week’s episode, I interview Zuby – @Zubymusic who explains how he got his start after a career in management consulting.

He has amassed a huge Twitter and social media following and he’s done it all by himself. We can all learn lessons from how he built his brand and how we can too, in our own individual professions.

I also start the episode with one of his biggest hits and go out with his most controversial one. Learn more about Zuby at http://zubymusic.com.

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