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How to Construct Your Personal Brand

In all of my coaching groups, Personal Branding is one of the key concepts that I emphasize as we onboard new members. Your brand matters.

In this episode, I discuss the importance of creating and building your personal brand. I also debunk some of the myths surrounding this topic.

If you’d like to schedule a High Achiever Strategy Call, go to https://billcaskey.com/strategycall to get on my calendar now!

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What a Rap Artist Can Teach Us About Personal Branding

In this week’s episode, I interview Zuby – @Zubymusic who explains how he got his start after a career in management consulting.

He has amassed a huge Twitter and social media following and he’s done it all by himself. We can all learn lessons from how he built his brand and how we can too, in our own individual professions.

I also start the episode with one of his biggest hits and go out with his most controversial one. Learn more about Zuby at http://zubymusic.com.

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Creating Your Joe Rogan Moment

Joe Rogan, host of the podcast The Joe Rogan Experience, recently signed an agreement with Spotify worth over 100M. But, you may ask, “why does that matter to me?”

On this episode, I’ll tell you why it’s so important to create content and build your personal brand. If you do, you might just create your own “Joe Rogan Moment.”

Through the end of June, I’m making a one-hour Coaching session available to my subscribers who want to create an Audience and Content Plan for their business. Go to https://resources.billcaskey.com/1-to-1-coaching to schedule a call now!

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Personal Brand Makeover #4 – Rebranding Sherri

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale continue the August Branding Makeover episodes. By the way, if you don’t have the Personal Brand Makeover Checklist yet, go to advancedsellingpodcast.com/makeover to download it.

Sherri is a Business English Trainer in Berlin Germany who is making the transition away from agencies and starting her own practice. With this new adventure comes new challenges and she is having some difficulty finding new clients. Bill and Bryan give her some tips on improving her online presence and how to get her story to be more compelling.

Have a question? Send it to us at [email protected]. Want to jump to the front of the line? Do it in a voice memo and send it on.

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Personal Brand Makeover #3 – Rebranding Sasha

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale continue the August Branding Makeover episodes. By the way, if you don’t have the Personal Brand Makeover Checklist yet, go to advancedsellingpodcast.com/makeover to download it.

Sasha is a Dental Practice Marketing Consultant who is looking for more speaking engagements with the end goal of taking on more clients. Sasha’s biggest challenge is how to best convey her story to prospects. Bill and Bryan give her some advice on how to improve her message and how to make that message clear in her online channels.

Have a question? Send it to us at [email protected]. Want to jump to the front of the line? Do it in a voice memo and send it on.

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Personal Brand Makeover #2 – Rebranding Michael

In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale on on the second August Branding Makeover episodes. By the way, if you don’t have the Personal Brand Makeover Checklist yet, go to advancedsellingpodcast.com/makeover to download it.

Michael is an upcoming college graduate who has ambitions of being a business owner. The challenge for him is that there isn’t a clear path for him to entrepreneurship. Bill and Bryan give him some tips on how he can improve his digital presence and some advice on how to get started on creating his own path.

Have a question? Send it to us at [email protected]. Want to jump to the front of the line? Do it in a voice memo and send it on.

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Episode #458: Do You React Emotionally (When You Shouldn’t)?

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale discuss a situation with one of Bryan’s clients who reacted to a client’s cancellation.

Bill and Bryan also share some thoughts and strategies on how to NOT react emotionally in most scenerios.

Remember, August is MAKEOVER MONTH so if you want to be considered for our live makeover, send as email to [email protected] and tell us about yourself and your goal of personal branding makeover.

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Episode #457: Does Your Personal Brand Really Matter?

On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address a common question that we’re getting more and more frequently which is does my personal brand really matter? And, how do I align it with my company brand?

Bill had a situation with a current client where the VP of sales was intrigued about the concept of personal branding, rightfully so.

It should be on every sales manager’s and every salesperson’s radar right now. If your in B2B sales, your personal brand really does matter, so how do you build it?

In this episode Bill and Bryan give you a handful of tactics that can help you begin to build your personal brand and turn it into revenue.

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Episode #429: Your Brand = Your Reputation

Do you think “branding” as a salesperson is all about your company’s logo or your social media accounts?

In this episode, veteran sales trainers Bill Caskey and Bryan Neale talk to branding expert Tyler Borders to learn more about why brand matters so much in sales.

Do you know how you and your company want to be perceived by your prospects?

Have you ever asked the people who know you best how they describe your brand?

In today’s episode of The Advanced Selling Podcast, Bill and Bryan dissect Tyler’s branding philosophy to give you a different way to think about building a brand of your own. Hint: It’s not just about what you say on your LinkedIn profile.

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