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The Power of Referrals

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One of the first things I do when I work with new coaching clients is I have them list out their current assets. And, one asset I can say with certainty is the most underused is your current client base.

Are you asking for referrals from current and past clients? If you’re not you are missing out on a HUGE amount of business. In this episode, I give you some ways you can start utilizing this powerful asset.

To download my FREE guide, “5 Reasons You Don’t Have Enough Clients”, just go to http://5reasonsclients.com!

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Taking Control of Your Life

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How much of your life is your creation?

In this episode, Bill discusses the personal agency that we all have in our own lives. These are the things that we are in control of.  Are you making the most out of these areas?

Bill gives a few ways you can regain control of your life.

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Better Client Success Stories

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On this episode, Bill discusses the importance of telling better client success stories and why you should be using them.

He uses an example of one of his clients who recently used a client success story to build a better relationship with his prospect and give them a better sense of how he can best serve them.

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Episode #500: The Importance of Relationships in Sales

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In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address the notion of relationship selling.

The question is not if relationships important in the sales cycle, we can all agree they are. The true question is what does a good relationship really mean with a prospect?

Bill and Bryan give you some filters through which you can look at your current client relationships to determine if they really are sound and what to do about it if they aren’t.

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Episode #474: Client wants to go out for a bid?

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In this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale relate stories from their client base about this very issue, what do you do when a longtime buyer feels compelled to interview other vendors?

As Bill and Bryan have done in the past, they break this topic down into prevention and remedy:

Prevention is what can you do to prevent this from happening again, and the guys give ten points of learning around that. Remedy is what do you do about it if somebody just, “Serves you the papers.” They’ve got a couple of thoughts on that as well.

We’d love to hear your feedback on this topic by going to the Facebook fan page and sharing your thoughts!

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Episode #470: From Prospect to Client

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Does it really take 8 to 12 contacts to turn a prospect into a customer?

Bill Caskey and Bryan Neale address this very idea in today’s episode. We had an awesome question from a listener in our co-video mailbag segment. She is a wardrobe and fashion expert, and is trying to figure out how to generate more clients.

Bill and Bryan give her some ideas that really anyone who’s in sales and trying to generate more engagement with prospects can use.

We’d love to hear your feedback on their answers by going to the Facebook fan page and sharing your thoughts!

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Episode #458: Do You React Emotionally (When You Shouldn’t)?

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In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale discuss a situation with one of Bryan’s clients who reacted to a client’s cancellation.

Bill and Bryan also share some thoughts and strategies on how to NOT react emotionally in most scenerios.

Remember, August is MAKEOVER MONTH so if you want to be considered for our live makeover, send as email to [email protected] and tell us about yourself and your goal of personal branding makeover.

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#433: Communicating Change to a Client

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advancedsellinpodcastgraphicbootIt seems like most of our show topics are devoted to prospecting and selling, however there is an important part to account and relationship management, and that is how to deliver transitional news to your client.

This could be in the form of a price increase, a change in ordering structure, or something more significant like the buyout of your company. There is no news that’s too small to at least pay attention to how you communicate it.

In this episode of The Advanced Selling Podcast, Bill and Bryan give you some tips on how to do just that.

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Sure We’re Sane, Or Are We?

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I’ve always heard the definition of insanity is: Doing the same thing and expecting different results. But I happened on another definition the other day that I think it applies to the business world. That definition is: Trying to manage things we can’t control.

When you think about it there’s a whole lot more things we can’t control than can. Yet we make a valiant effort to create certain outcomes–when certain outcomes are going to happen no matter how bad we want them.

Take the average sales process.

We work, and we work, and we work trying to create an optimum process that ushers people from the suspect stage to the prospect stage to the client stage. Granted there is quite a bit of “influence” we can have on that process. But control it? No way.

So in my training I tell people that creating some influence and input into the process is quite sane. Trying to control it is total insanity.  By determining what is “in” and “out” of our control we can create a clearer pattern of thinking that allows us to do the next right thing in an attempt to influence the outcome of the sale–yet stop short of driving ourselves crazy when we are dealing with complex, irrational (and sometimes insane) buyers.