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The Economics of Building Your Business

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What’s your budget on obtaining new business? Do you know the lifetime value of your clients? What is your Customer Acquisition Cost?

If you don’t know the answers to these questions, it might be hurting your business. On this episode of The Bill Caskey Podcast, I’ll give you 3 keys to conquering the economics of building your business and how you can get clear on these topics.

Through the end of June, I’m making a one-hour Coaching session available to my subscribers who want to create an Audience and Content Plan for their business. Go to https://resources.billcaskey.com/1-to-1-coaching to schedule a call now!

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How Do I Bring the Right Energy to My Business Relationships?

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What kind of energy do you give off? To your clients, to your peers, to your prospects. Are you aware of your vibe?

On this episode of The Bill Caskey Podcast, Bill divides your energy in to two parts, faux energy and authentic energy. He also gives you some ways to get rid of your faux energy and embrace the authentic. 

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4 Questions You Should Be Asking Yourself

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“The quality of our questions determine the quality of our answers.” Not only the answers, but it ultimately determines the quality of our lives.

On this week episode, Bill gives you the 4 questions everyone should be asking themselves if they want to improve. If you are considering hiring a coach or advisor and they aren’t asking these questions, you should find someone else.

The 2X Group is now open! If you’d like to schedule a call with Bill to learn more about The 2X Mastermind, go to https://billcaskey.com/2xgroup. On that page is a brief survey  so we can get clear on your goals.

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Pressure Is For Wimps!

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“The higher pressure you are with your clients, the more you will sell.”

This couldn’t be more wrong, yet it is so commonly taught and thought these days. Pressure to up-sell, pressure to close the deal, pressure to sell more. More more more! But, as the title states, pressure is for wimps and there is a better way.

On this episode of The Bill Caskey Podcast, Bill gives you 3 better ways to help your clients and you might just sell more because of it.

If you’d like to schedule a call with Bill to learn more about The 2X Mastermind, go to http://the2xgroup.com/apply . On that page there’s a brief survey there so we can get clear on your goals!

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Episode #355: Inside the Training Room

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advancedsellinpodcastgraphicbootHave you wondered what it would like to be a fly on the wall at The Advanced Selling Podcast?

Veteran sales trainers Bill Caskey and Bryan Neale invite you in today as they blindly test each other on real sales strategy issues they’re working on with their clients.

You’ll hear Bill’s philosophy on negotiating price at the end of the deal and their discussion about the pros and cons of discounting. Bryan explores the rare and valuable skills every salesperson should have.

In this episode of The Advanced Selling Podcast, you’ll hear real scenarios from the training room with Bill and Bryan. Tune in to learn what it’s like to be in their classroom.

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#354: Mailbag Monday – Competitive Selling Edition

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advancedsellinpodcastgraphicbootIt’s another Mailbag Monday edition of The Advanced Selling Podcast. Veteran sales trainers Bill Caskey and Bryan Neale take a question from Matt, the owner of an IT company in Fort Wayne, IN.

Matt is looking for strategies to encourage customer loyalty and ways differentiate himself in the crowded technology marketplace. Do you have competitors nipping at your existing clients? Do you wake up in the middle of the night concerned about maintaining market share?

In today’s episode of The Advanced Selling Podcast, Bill and Bryan help you deal with competitors who offer similar services. They will show you how to identify if you’re making decisions for your customer or for your competitor and if you are really clear on what you want in a customer relationship. Learn to use competition to your advantage by stamping your personality onto what you sell.

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