In this special episode, Bill does live coaching with Karine M., a business development manager who is trying to build a lead generation “machine” for her company.

She shares her struggles with crafting an effective cold-calling script and approach. Bill provides valuable insights on principles like “meeting them where they are” and breaking things down into smaller, more manageable steps.

Bill emphasizes the importance of providing value upfront rather than rushing into an assessment or “ask.” Listeners will get practical tips on improving their own cold outreach, as well as an inside look at Bill’s coaching process.

Whether you’re just starting out or a seasoned pro, this episode will help you rethink your cold-calling tactics.

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