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How To Unlock Your Uniqueness (4 Steps)

It’s a question I get everywhere: “Yes Bill, I know you want me to communicate my uniqueness but how do I find it?”

In this episode I’ll give you a simple four-part framework for helping you unlock what’s unique about you in your market.

This audio is from a live YouTube video that Bill did on December 6.  If you aren’t subscribed to Bill’s YouTube channel: https://www.youtube.com/billcaskeytraining

Calling all High Achievers! Join us on Friday December 9th at 12PM EST for a call out session. We’ll be sharing our “Conversion Secrets” with everyone who attends. Go here to save you spot now! https://resources.billcaskey.com/hamp-call-out

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Interview With Spencer Rule

Spencer Rule is my guest on this week’s episode. This is our third episode in the May 2X Podcast interview series.

Spencer has been involved and behind many successful marketing projects and joins us to talk about the real challenge with social/digital media that most people aren’t talking about.

He gives you some good, tactical advice on how to better communicate using social. Learn more about Spencer at www.spencerrule.com.

Also mentioned in this podcast:

#433: Communicating Change to a Client

advancedsellinpodcastgraphicbootIt seems like most of our show topics are devoted to prospecting and selling, however there is an important part to account and relationship management, and that is how to deliver transitional news to your client.

This could be in the form of a price increase, a change in ordering structure, or something more significant like the buyout of your company. There is no news that’s too small to at least pay attention to how you communicate it.

In this episode of The Advanced Selling Podcast, Bill and Bryan give you some tips on how to do just that.

Also mentioned in this podcast:

Are you trading statements or making conversations?

The other night I was at a dinner party with a handful of people and noticed an interesting dynamic. There was one gentleman there who was dominating the discussion. He would never ask anybody else a question – but would always have comments and opinions on what others said.

Conversation

As I’ve said before these kinds of people are what I call “reporters.” They aren’t really curious about what you think or what’s going on in your life or what your goals are. They are only wanting to comment on the world. They report to us.

What I noticed is that after 30 minutes, everyone else stopped making true conversation at the table. This was a group of business executives who typically ask each other questions and are curious about how to do things better.

But this one person had so poisoned the well that everyone at the table was doing nothing but reporting, bragging, and one-upsmanship.

I’ve also seen this happen in one-to-one discussions I’ve had with people where others really aren’t curious about knowing who you are and what you’re up to They are more focused on their own pains, strife and suffering – and want to make sure you know all about it.

That is not a conversation. 

When you get into dialogue with these people you realize quickly that your thoughts don’t matter. That your goals don’t matter. In a way, your life doesn’t matter. What matters to them is that they’re getting their point across.

These people suck your energy. Unless they’re family members, they aren’t worth being around.  If I want to be at my best, I need to surround myself with people who inspire me to be at my best – and who I inspire to be at theirs.

So the next time you’re having a “conversation” with someone, test to see if it’s really a conversation or if you’re just trading statements with them. Seek out those people who you can have intelligent two-way dialogue with. If you find yourself asking all the questions about them and they’re asking nothing about you, run quickly.