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The Street Savvy Sales Leader with Mark Welch

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On this episode of The 2X Podcast, Bill sits down with Mark Welch, author of The Street Savvy Sales Leader, a guide to building team that consistently win new business.

Mark has years of experience in leading sales teams, from 5 to over 70 people. He is a fully certified sales skills and business coach. He brings some very unique and interesting ideas to the podcast on how you and your team can win.

If you want to learn more about Mark and his book, go to https://www.streetsavvysalesleadership.com.

Also mentioned in this podcast:

Are You Willing To Change Your Identity?

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Bill met with a VP of Sales recently who was working with a business coach. The VP felt pretty happy overall and even noticed some movement with him and his team, but he is considering taking a break from the coach. He told Bill, “the coach focuses a lot on issues inside the team and it always seems to get better for a while but goes back to the way it was.”

All good Coaches should be working on two areas, Issues but more importantly, Identity. Not your Identity as in your name and race, but how you see yourself and your potential. When we change our identity, that is when real growth occurs.

Also mentioned in this podcast:

 

Three Tips That Will Improve Your Mindset Right Now

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I’ve heard many authors say that once they write a book, they never look at it again. That is definitely not me. I wrote Same Game New Rules over 12 years ago, but I still refer to it when I want to create content for a blog or to offer people useful advice.

I often find myself referring back to Chapter 20 in Same Games New Rules. This chapter is one of my favorites because I discuss the laws of money. It is vital that you understand the laws of money if you want to improve your work ethic and your mindset.

Law #1: The less you care about money, the more you’ll make.

When you become needy of money or business, you push away the very people who can help you. If you approach your client with more interest in solving problems than getting money, and the client is someone you can and want to help, you’ll automatically attract more business and money to you than you ever thought possible.

Law # 2: Push your clients too hard and their money will leave with them.

Your goal should be to create an environment in which your client pulls you along. The optimum strategy is to have your prospect selling you on why he needs you. On your first call, simply lay out your intent with a non-threatening, servant-like attitude.

During this time, resist the temptation to close the deal. Even when you know you can help, continue to explore options with your client, allowing him to pull you along. Never get more excited than your prospect.

Law #3 If you trap your clients, they’ll run.

When you pursue a sale in the traditional way, you, in essence, stand over your client, trapping them so that it is nowhere for them to go but out the door. Your goal should always be to leave your client an escape hatch.

If you have found these tips useful, click the button below to check out the full version of Same Games New Rules.

LEARN MORE ABOUT SAME GAME NEW RULES

Leadership Attributes: A Conversation with Ray Dile

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Ray Dile is CEO of Pathway Strategies, an HR firm in Florida. He’s considered a leader in the HR space.

Since lots of what we do on this podcast has to do with “leadership”, I thought it would be good to hear other voices who have been proven leaders in their space.

Ray brings a thoughtful and unique method of leadership to the market. He gives listeners a few ideas on how you can become a better leader – whether you’re in a position of people leadership or not. You can learn more about Ray at www.peomasterclass.com

Also mentioned in this podcast:


 

Becoming Your Best By Avoiding The Misses

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I am blessed to be able to interview top-notched authors and experts in the area of leadership as we launch The Sales Leadership Academy.

Steve Shallenberger

I spoke to a veteran of leadership coaching, Steve Shallenberger, last week. Steve has worked with Fortune 100 companies for the last 30 years and has a great pulse on the mistakes he sees leaders make. He’s also author of “Becoming Your Best.”

One of those has to do with “Vision.” The lesson is that just because your company has no declared vision, doesn’t mean you shouldn’t.

But the fact is that if you have a division…a team…a group…you MUST have a compelling, inspiring vision for your them or they’ll wander around with little focus, and little inspiration.

Here is an excerpt from a longer interview I did with Steve where he shared his thoughts.

Enjoy!

If you’re interested in learning more about The Sales Leadership Academy…and how it can help you create this type of inspiration in your team, go here. A little knowledge here could make a huge revenue difference in your team. It might be worth looking at.

LearnMore

Are You Using An Ancient Leadership Method?

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How tedious has it been in the last 20 years to try to keep up with all of the leadership theories and maxims put forth by experts? Leaves us all kind of confused, doesn’t it?

Alan Cutler

Alan Cutler has done an excellent job of sifting through all of the theories and get to what works. In this interview excerpt, I ask Alan some of those questions about the psychology of leadership, a topic on which he has written, “The Psychology of Leadership.” (Click Here To Learn More)

Enjoy the interview with Alan. Let me know your thoughts.

If you’re interested in learning more about The Sales Leadership Academy…and how it can help you create this type of inspiration in your team, go here. A little knowledge here could make a huge revenue difference in your team. It might be worth looking at.

LearnMore

What Percentage Of Your Team Is Truly Committed?

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In the lead up to the launch of The Sales Leadership Academy, I have the luxury of interviewing experts in the field of motivation, most specifically, “sales team motivation.”

DrJoeFolkman

As in, “What role does the leader play in the inspiration and motivation of their teams?”

It’s really easy to say (and I’ve said it, too), “Well, it’s not up to anyone to motivate the producer. They have to come to the table with their own motivation.”

That may be true. But does that mean you play no role at all in that? Of course not.

Dr. Folkman’s Take on Inspiring from a Leadership Position:

I had the privilege of speaking with an author, Dr. Joe Folkman. He’s written several books, most notably, The Inspiring Leader. In it, he reveals multiple studies of leaders and what makes them inspirational.

I sat down with Joe this week and I thought you’d be interested in a specific audio clip from that interview. In this clip, he addresses the idea of “commitment” and how you, yes YOU, have a role in creating commitment on your team.

If you’re interested in learning more about The Sales Leadership Academy…and how it can help you create this type of inspiration in your team, go here. A little knowledge here could make a huge revenue difference in your team. It might be worth looking at.

LearnMore

A Common Enemy

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Do you and your prospect share a common enemy? The enemy could be mediocrity, averageness, or even a competitor. But, when you figure out who that common enemy is, you’ll become a united force battling it together.

The Perfect Agenda For A Half-Day Sales Training

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Yes, I know, I’m giving away something that I typically charge for, but here’s why I’m doing it: I am inundated with blog readers (sales people) sending me their frustrations with the sales meetings and sales training they sit through. I can only hear that so much before it wears me down.

You see, I was a part of a sales team at one time. And I wish my leaders would have given me a chance to participate in the type of meeting that I’m giving to you.

This is an actual agenda from a 1/2 day event I was paid a fair sum to do for a company a week ago. I thought you’d like to see it and send it on to your leader or use it yourself.

Enjoy.

DownloadTheAgenda