Posts

From Local Radio to Global Impact

Recently I had a chance to be on a podcast out of Europe called Podcast Gurus. Not sure that’s how I would refer to myself, but Guillaume Jouvencel interviews people with podcast experience.

I thought you’d like to see some of my answers to the questions.


Interviewer: Podcasting seems to be a really powerful tool for businesses these days. Can you tell us more about how it can drive growth?

Bill Caskey: Absolutely. Podcasting has become an essential tool for businesses looking to grow and connect with their audience on a whole new level. It’s a total game-changer.

Interviewer: You were actually a pioneer in the podcasting space. Can you share a bit about your own journey getting into it?

Bill Caskey: For sure. My story kicks off back in 1989 when I founded Caskey Achievement Strategies to help companies level up their sales and leadership skills. At first, I was just doing the local radio circuit. But in 2006, I took the leap into podcasting with a little guidance from a friend on setting things up technically. That allowed me to ditch the limitations of local radio and start reaching people all over the globe.

Interviewer: What were some of the key developments and milestones in your podcasting journey?

Bill Caskey:A huge one was pivoting from that modest local radio show to having the unlimited reach of podcasting. Early on, there were tech hurdles like dealing with RSS feeds, but platforms like iTunes really simplified content distribution.

I was able to leverage my sales coaching expertise to provide killer insights on lead generation, B2B sales strategies and more through shows like my “Advanced Selling Podcast” which has kept audiences hooked for 18 years now.

Later on, I branched out with the “Bill Caskey Podcast” to explore different topics and cater content to diverse audience needs.

Interviewer: How exactly does podcasting improve communication skills in a way that drives business growth?

Bill Caskey: Podcasting forces you to take complex ideas and break them down so they’re easy for listeners to understand. This skill of simplifying things is absolute gold for keeping your audience engaged.

My approach is to 1) Identify common pain, 2) Share relatable stories highlighting those issues, and 3) Provide practical tips based on my experiences. Better communication leads to better connecting with your audience.

Interviewer: And how does that improved communication and connection ultimately translate to business growth?

Bill Caskey: By consistently delivering value through your podcast, you position your business as the go-to, trustworthy authority in your field. A dedicated following builds around that authority.

Plus, podcasts allow you to connect with clients on a deeper level by addressing their needs and sharing success stories that reinforce why they chose to work with you. That strengthens relationships and loyalty.

And with strategic calls-to-action plugging special offers, resources and more, you can smoothly convert casual listeners into actively engaged paying customers to drive more sales.

Interviewer: What tips would you give to businesses looking to maximize the potential of podcasting?

Bill Caskey:First off, have confidence in your voice. Insecurity is a buzzkill. Don’t dawdle – take swift action to launch. Don’t stress over early mistakes, use them as learning opportunities.

Consistency is key for building trust and keeping fans hooked. And invest in quality audio equipment to ensure that crisp, clear sound.

Ultimately, podcasts are a total powerhouse for marketing your services, flexing your authority, providing crazy value, and giving your audience something unique that competitors can’t match.

Interviewer: It certainly sounds like podcasting can be a huge driver for business growth when done right. Thanks for all those insights, Bill!


If you’d like to listen to the full episode, it is available here: https://ghapodcast.com/how-podcasting-for-business-growth-enhances-learning-and-leadership/

 

 

Breaking It Down: Live Coaching with a Client

In this special episode, Bill does live coaching with Karine M., a business development manager who is trying to build a lead generation “machine” for her company.

She shares her struggles with crafting an effective cold-calling script and approach. Bill provides valuable insights on principles like “meeting them where they are” and breaking things down into smaller, more manageable steps.

Bill emphasizes the importance of providing value upfront rather than rushing into an assessment or “ask.” Listeners will get practical tips on improving their own cold outreach, as well as an inside look at Bill’s coaching process.

Whether you’re just starting out or a seasoned pro, this episode will help you rethink your cold-calling tactics.

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

3 Analog Moves to Improve Your Sales Meetings

In this episode, Bill Caskey shares three analog techniques to improve the effectiveness of your in-person sales meetings.

He explains the importance of acknowledging the other person, having a mutual understanding of the meeting agenda, and crafting a clear “next step offer.” Bill provides examples of implementing each technique and explains why they are critical for increasing your closing rate.

Tune in to gain actionable strategies to get more out of your sales meetings.

Our Million Dollar Seller Program is now open for enrollment: https://resources.billcaskey.com/milliondollarseller!

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

The Power of Leverage: Maximizing Your Assets

In this episode, Bill talks about how to use leverage to maximize your assets and scale your business. He explains that simply getting better at sales skills is not enough – you need leverage to truly grow.

If you feel your business is stagnating and want to scale your income without just working more hours, this episode will give you a roadmap to leverage what you already have for greater success.

Learn the secrets to exponentially growing your business and income in 2024 with proven leverage strategies at our upcoming Masterclass on January 31st. Save your spot here: https://billcaskey.com/masterclass

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

How to Leverage Your Way to Higher Income

In this episode, Bill Caskey shares his “leverage ladder” concept to help sales professionals exponentially grow their income without linearly increasing their workload.

He explains the four levels of leverage – from analog grinding with no leverage up to having your own platform and audience.

Whether you’re making $75k or $500k, implementing higher levels of leverage is key to hitting your next income milestone. Tune in to hear Bill’s strategic advice for salespeople and business owners looking to scale their earnings in 2024.

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Why You Need a Marketing Funnel

In this episode of The Bill Caskey Podcast, Bill gives you a replay from a recent LIVE that he did on Youtube, LI, and FB.

In it, he discusses the value of taking inventory of your assets so that you can better serve others. He also discusses why every salesperson needs a marketing funnel and how to create one.

If you haven’t already downloaded our FREE guide, “5 Reasons You Don’t Have Enough Clients,” you can get it now! Go to http://5reasonsclients.com

Also, be sure to join Bill live every morning at 8 AM EST for March. You can join him at these places:

Youtube: http://youtube.com/billcaskeytraining

LinkedIn: http://linkedin.com/in/billcaskey/

Facebook: http://facebook.com/billcaskeyfan

 

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Leveraging LinkedIn as a Resource with Brynne Tillman

A special guest joins Bill on this episode of the Podcast, Brynne Tillman. Brynne is a LinkedIn expert and CEO of Social Sales Link.

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world.

They discuss the power of using LinkedIn as a resource vs. a sales tool and how you can utilize social selling to reach your target audience.

To get access to Brynne’s FREE library of tools for LinkedIn, go to http://socialsaleslink.com/library

 

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Your Assets Aren’t Being Leveraged

Sorry to be so lame with the title but after 25 years of wokring with sales teams, Bill can make this statement with a straight face.

In this episode of The 2X Podcast, veteran sales trainer Bill Caskey, lays out your “Circles of Assets” that are available to you – but you must CLAIM them. Most don’t.

2Xers – listen up! Find yourself inside this story of assets and make a decision you will TAKE ACTION.

Also mentioned in this podcast: