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How To Be “In Demand” In Your Market

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The fact is that today, you want to create conditions in the market where you are in demand. This avoids the burden of you doing all of the outreach. With digital tech, there’s no reason you can’t make the phone ring.

This episode tells you how to start thinking differently about your sales process.

Show Notes:

  • Why most sellers don’t think about this concept and why you should 🙂
  • How to stop relying on the ‘traditional sales techniques that have been taught for decades
  • How to begin your journey to “in demand.”

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Creating Content That Generates Action

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Are you getting leads from your online content?

Most of the time the answer is no. Why is it so hard for most people to create content that generates market action?

On this week’s episode of The 2X Podcast, Bill gets in to the details of what is standing in our way of creating consistent content and why most people fail. He also gives some way to overcome those barriers.

Also mentioned in this podcast:

How Do I Increase My Market Share?

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On this week’s 2X Podcast, I tackle the topic of Increasing Market Share. Market Share is such a huge focal point for lots of sales people but it can be a difficult thing if you don’t know how to begin.

Whether you feel that your market share is too small, or your constantly being told by your manager that you need to increase it, I’ll give 3 Tips on how to start on the right path.

If you want to see this episode on video, go to my Youtube Channel, https://youtube.com/BillCaskeyTraining to subscribe!

Also mentioned in this podcast:

 

Episode #437: Don’t Care About My Bad Reputation

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In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale take a call from AJ in Oklahoma who is fretting about her company’s bad reputation in the market.

She now is the one, as the new salesperson, who has to go in and repair it. The question is how does she do so?

On this episode of The Advanced Selling Podcast, Bill and Bryan share five lessons that anyone can implement to accomplish the goal of repositioning their market impression.

Also mentioned in this podcast:

Plenty of Expertise Right In Front Of You – But You Have To Ask

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Go interview a successful person and question their philosophy. I don’t mean question it as in ‘challenge’ them on it. I mean interview them to see how they think about:

  • Success
  • Other people
  • Their value
  • Their market
  • Their skill level

When you inquire as to another’s philosophy you will learn the core essence of why they’re successful. Take notes, feed it back to them. Try to understand a deeper level of success.

3 Tips On Selling A Premium Product in a Commodity Market

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A few years ago, I did a Webinar called “How to Sell A Premium Product in a Commodity Market.” It was one of our best attended webinars we’ve ever done.

Lots of interest in the topic – and I believe I know why.

In this article, I want to update some of the content and give you a couple more ideas.  I picked this topic because it is an ongoing area of concern for sales people – how to sell a premium product into a market that sees price as THE main driver.

Why it’s so tough.

Think about it. We live in a “price leads” society. Advertisers have led us on a race to the bottom by the constant drumbeat of, “Lowest Prices In The Industry!” Or, “We’ll Beat ANY Price!” I know you’ll say, “But I’m not in the retail game.” No, you aren’t. But do you see the attitude that they’ve placed in the minds of buyers?

So the context is that even though your buyer might not jump to “What’s your price?” they certainly have it on their radar.

Here are four notions that I suggest you consider as you extract yourself form the “commodity dungeon” where the only important issue is price:

1. Position Your Self Properly.

Interesting thing about positioning is that it’s not just about what you say – it’s about how you say it. Sales people spend so much time concerned with the “what” and ignore the “how.”

And that’s wrong.

Regardless of your word choice (you’ll have to decide that), the essence of your message should be centered around ‘the types of problems that you solve.’ That’s right – no enthusiastic sales pitches about how great you are – or how smart your team is. None of that.

Frame your ‘premium value’ around the pains and problems that prospects face. Some of those problems they know they have. Some they’re oblivious to. But either way, begin the conversation there.

Be a problem solver not a product seller. There is a trap waiting for you. The prospect sets it and you fall right into it. It happens when the prospect shows interest and you default to “the pitch.”

Instead, when your prospect shows interest in the types of problems you solve, refrain from pitching the product and spend more time diagnosing what that problem means to him. This one thing can do more to change your position (in the prospect’s mind) and help them see that your premium fee is worth it.

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