Posts

The Marketing Person Dilemma: How to Hire the Right Person for Your Company

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In this episode, Bill delves into the challenge of hiring the right marketing person for your company. He shares his insights on why most marketing people are not worth much to the company, and what to look for when hiring a marketing person who can actually generate results.

Bill stresses the importance of the marketing funnel and the customer journey, and how the right marketing person can help walk potential customers through the process of understanding your company’s value proposition.

Whether you’re a salesperson or a business owner, Bill offers valuable tips and strategies for making the right marketing hire for your company.

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Why You Need a Marketing Funnel

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In this episode of The Bill Caskey Podcast, Bill gives you a replay from a recent LIVE that he did on Youtube, LI, and FB.

In it, he discusses the value of taking inventory of your assets so that you can better serve others. He also discusses why every salesperson needs a marketing funnel and how to create one.

If you haven’t already downloaded our FREE guide, “5 Reasons You Don’t Have Enough Clients,” you can get it now! Go to http://5reasonsclients.com

Also, be sure to join Bill live every morning at 8 AM EST for March. You can join him at these places:

Youtube: http://youtube.com/billcaskeytraining

LinkedIn: http://linkedin.com/in/billcaskey/

Facebook: http://facebook.com/billcaskeyfan

 

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Is Your Company Sales AND Marketing Minded?

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Everyone in your company is in marketing. Everyone. It is not a department any longer. That all changed with the internet.

So what does that actually mean? In this episode, I’ll tell you. I’ll also give you some ways you can become “marketing minded” and give yourself an advantage in the market.

 

 

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

A Modern Sales Leader Tutorial

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Ed Chaffin is the king of modern leadership content. He’s an author that I was blessed to have time to interview for this week’s episode.

His new book is called “Uncommon Leadership for the New Reality.” And, I was immediately drawn to it when I got a copy of it.

In our interview, Ed addresses the most modern psychological and technological advances in the human mind as it relates to leaders.

To learn more about Ed and get a copy of his new book, go to https://www.edchaffin.com

 

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Can You Recession-Proof Your Business?

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There’s no doubt that we are on the brink of a recession. But, we think it’s possible that you can avoid the adverse effects.

In this episode, Bill gives you 3 tips on how to start pivoting your business and ultimately make it recession-proof to withstand anything that happens in the market.

He also shares his 2022 marketing secret that you must start doing immediately. 

 

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Leveraging LinkedIn as a Resource with Brynne Tillman

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A special guest joins Bill on this episode of the Podcast, Brynne Tillman. Brynne is a LinkedIn expert and CEO of Social Sales Link.

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world.

They discuss the power of using LinkedIn as a resource vs. a sales tool and how you can utilize social selling to reach your target audience.

To get access to Brynne’s FREE library of tools for LinkedIn, go to http://socialsaleslink.com/library

 

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Using Tech to Improve Your Sales Process

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My guest this week is Dacia Coffey. She’s the author of a new book called “Corporate Caffeine” where she explains how to align sales and marketing so that sales professionals can get more value out of the marketing function.

This is part 2 of a two-part series. Today we discuss some tactical ways you can use digital tech to improve your sales process. Part 1 was all about how to align sales and marketing (the right way).

For more on Dacia’s work, go to www.themarketingblender.com

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

How To Align Sales & Marketing (The Right Way)

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My guest this week is Dacia Coffey. She’s the author of a new book called “Corporate Caffeine” where she explains how to align sales and marketing so that sales professionals can get more value out of the marketing function.

This is the first of a two-part series. Today we talk about alignment and next episode we dive into tactical ways to use digital tech to improve your sales process.

For more on Dacia’s work, go to www.themarketingblender.com

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Interview with Mike Koenigs – Part 2

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How can you, as a sales professional change your approach so that you become truly UNIQUE in a world of sameness? Mike Koenigs is one of the most accomplished authorities on this concept.

This is part 2 of my interview with Mike Koenigs. Learn more about him at https://www.mikekoenigs.com.

Also mentioned in this podcast: