Tag Archive for: mindset

7 Sales Lies Debunked: Rethinking Success in Business and Sales

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In this episode, Bill Caskey challenges conventional wisdom by exposing seven common lies in the sales and business world. Bill offers fresh perspectives on achieving success without falling prey to outdated orthodoxies.

He explores the importance of finding problems and possibilities, embracing digital strategies, and understanding the entire “kinetic chain” in sales success.

Whether you’re a CEO, sales professional, or business leader, this episode will challenge your thinking and provide actionable insights to elevate your performance.

Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com

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Selling with Noble Purpose: Aligning Your Sales Approach with Your Deeper Why

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In this insightful episode, Bill is joined by Lisa McLeod, president and founder of https://mcleodandmore.com, to discuss the transformative power of selling with a “noble purpose.”

Lisa explains how aligning your sales efforts with a deeper purpose of making a meaningful difference for your customers can dramatically increase your effectiveness, employee engagement, and overall success.

This episode challenges the conventional wisdom of relying solely on tactics and techniques, emphasizing the importance of tapping into a higher sense of purpose that resonates with both customers and salespeople.

To learn more about Lisa and get a copy of her new book, go to https://www.mcleodandmore.com/

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A Life-Changing Wake-Up Call

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In this episode, Bill Caskey shares a personal and eye-opening experience he had recently involving a minor heart incident. He candidly discusses how, despite considering himself fit and healthy, he ignored warning signs and failed to take action on a previous heart scan that indicated moderate to high risk.

Bill emphasizes the importance of getting regular heart scans, especially for those over 40, and not disregarding the results. He also stresses the need to reevaluate and reinvent one’s diet and eating habits, as they can significantly impact overall health and energy levels, which are crucial for success in any field, including sales and leadership.

Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com

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Become the Guide: Redefine Your Role as a Salesperson

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In this episode, Bill shares a powerful mindset shift to help you redefine your role in sales. Instead of seeing yourself as a traditional salesperson, Bill encourages you to embrace the role of a “guide” who leads prospects on a journey from their current state of pain or dissatisfaction to their desired outcome.

He breaks down the key elements of being an effective guide, including deeply understanding the prospect’s reality, envisioning their ideal future state, having a clear map to get them there, and anticipating potential roadblocks along the way.

Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

The Essence of Fulfillment with Rabbi Daniel Lapin

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Bill  is joined by Rabbi Daniel Lapin to discuss the general well-being of society and how individuals can focus on what truly matters despite external challenges.

Rabbi Lapin offers insightful perspectives on the differences between those who work with ideas versus those who work with tangible things, and how this impacts one’s connection to reality.

He emphasizes the importance of becoming the person you envision, nurturing key areas of life – family, finances, friendships, fitness, and faith – and understanding the spiritual underpinnings that enable human collaboration and progress.

Learn more about Rabbi Daniel Lapin at https://rabbidaniellapin.com

To listen to Rabbi Daniel Lapin on the Advanced Selling Podcast, go here: https://advancedsellingpodcast.com/episode-359-religion-sales-success-rabbi-daniel-lapin/

 

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The Science of Selling with Stories with David Garfinkel

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We’ve all heard the advice to “tell more stories” in sales and marketing. But how do you craft narratives that genuinely persuade? Bill’s guest is David Garfinkel, author of “The Persuasion Story Code,” who shares his systematic approach to constructing highly compelling micro-stories.

David explains his simple 4-part framework for micro-stories that clarify your value prop and give prospects an easy justification to buy. You’ll learn how to identify the key story elements – problem, obstacle, solution, result – and weave them into tight tales that drive action.

Click here to learn more about David and get a copy of his book.

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Stories That Sell: How to Use Video to Build Trust with Mariana Henninger

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In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience.

Mariana explains the different types of brand stories you can tell, like the “passion story” or “overcome story.” She provides tactical tips on how to create an authentic, compelling video that resonates emotionally with viewers.

If you want to stand out and accelerate trust with your customers, you need an amazing brand video. Tune in to get Mariana’s pro tips to make yours a success!

To learn more about Mariana and get her free training, go to https://brandmagnetic.com

 

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Crafting a Strategic Narrative for Growth with Andy Raskin

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In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of.

Andy shares his methodology for identifying the old mindset versus the new, defining a “buyer mission statement,” and mapping how your offering enables customers to achieve that mission by overcoming key obstacles. This narrative becomes a rallying cry for your sales, marketing, and product teams.

Tune in to learn how shaping your strategic narrative can transform stagnant products into exciting movements that prospects gravitate toward.

To learn more about Andy and the work he does, go to https://andyraskin.com.

 

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Selling By the New Rules

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In this episode, Bill shares the story of his client Alan, a medical device sales rep who was converting only 15-18% of prospects.

By implementing three simple but powerful rules around his role, handling “no,” and following a sales process, Alan doubled his closing rate to over 35% within six months. Tune in as Bill outlines these three transformational rules that enabled Alan to reinvigorate his sales approach.

Whether you’re new to sales or a seasoned pro, this episode provides actionable tips to boost your productivity and exceed your goals in 2024.

If you have big goals and want to grow your income this year exponentially, get on the waitlist for our brand new program, “The Million Dollar Seller.” Go here to save you spot now, http://billcaskey.com/milliondollarseller

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!