Tag Archive for: parthenon

Is Your Closing Percentage Too Low?

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In this episode, Bill reviews a tip or two on how you can up your game in the closing department.

Your conversion should be much higher than 12%, which as closely as we can tell, is the national B2B average.

This is part 1 of our 10 part series on “How Do You Know If You Need Help?” series. In the coming days, I’ll share 9 other warnings that self-improvement might in the cards for you.

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Also mentioned in this podcast:

Building Your Lead Parthenon (Part 4 of 4)

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Mom: Don’t Put All Your Eggs In One Basket!

This is likely a piece of advice you got as a youngster. It must have its origins in our agriculture background. But the premise is as true today as when you were young.

Don’t rely on ONE avenue for generating leads! It is unscalable. In this episode of The Bill Caskey Podcast, Bill reviews a concept called The Parthenon, a Greek structure that was sturdy and built to last. Just like your marketing plan should be!

He outlines the 4-5 pillars you should put in place to help you build your business.

If you have not already watched my “Sales Pipeline Builder – Live Q&A Replay” go to my YouTube channel to watch it now https://billcaskey.com/mainwp/youtube

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Also mentioned in this podcast: