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From Local Radio to Global Impact

Recently I had a chance to be on a podcast out of Europe called Podcast Gurus. Not sure that’s how I would refer to myself, but Guillaume Jouvencel interviews people with podcast experience.

I thought you’d like to see some of my answers to the questions.


Interviewer: Podcasting seems to be a really powerful tool for businesses these days. Can you tell us more about how it can drive growth?

Bill Caskey: Absolutely. Podcasting has become an essential tool for businesses looking to grow and connect with their audience on a whole new level. It’s a total game-changer.

Interviewer: You were actually a pioneer in the podcasting space. Can you share a bit about your own journey getting into it?

Bill Caskey: For sure. My story kicks off back in 1989 when I founded Caskey Achievement Strategies to help companies level up their sales and leadership skills. At first, I was just doing the local radio circuit. But in 2006, I took the leap into podcasting with a little guidance from a friend on setting things up technically. That allowed me to ditch the limitations of local radio and start reaching people all over the globe.

Interviewer: What were some of the key developments and milestones in your podcasting journey?

Bill Caskey:A huge one was pivoting from that modest local radio show to having the unlimited reach of podcasting. Early on, there were tech hurdles like dealing with RSS feeds, but platforms like iTunes really simplified content distribution.

I was able to leverage my sales coaching expertise to provide killer insights on lead generation, B2B sales strategies and more through shows like my “Advanced Selling Podcast” which has kept audiences hooked for 18 years now.

Later on, I branched out with the “Bill Caskey Podcast” to explore different topics and cater content to diverse audience needs.

Interviewer: How exactly does podcasting improve communication skills in a way that drives business growth?

Bill Caskey: Podcasting forces you to take complex ideas and break them down so they’re easy for listeners to understand. This skill of simplifying things is absolute gold for keeping your audience engaged.

My approach is to 1) Identify common pain, 2) Share relatable stories highlighting those issues, and 3) Provide practical tips based on my experiences. Better communication leads to better connecting with your audience.

Interviewer: And how does that improved communication and connection ultimately translate to business growth?

Bill Caskey: By consistently delivering value through your podcast, you position your business as the go-to, trustworthy authority in your field. A dedicated following builds around that authority.

Plus, podcasts allow you to connect with clients on a deeper level by addressing their needs and sharing success stories that reinforce why they chose to work with you. That strengthens relationships and loyalty.

And with strategic calls-to-action plugging special offers, resources and more, you can smoothly convert casual listeners into actively engaged paying customers to drive more sales.

Interviewer: What tips would you give to businesses looking to maximize the potential of podcasting?

Bill Caskey:First off, have confidence in your voice. Insecurity is a buzzkill. Don’t dawdle – take swift action to launch. Don’t stress over early mistakes, use them as learning opportunities.

Consistency is key for building trust and keeping fans hooked. And invest in quality audio equipment to ensure that crisp, clear sound.

Ultimately, podcasts are a total powerhouse for marketing your services, flexing your authority, providing crazy value, and giving your audience something unique that competitors can’t match.

Interviewer: It certainly sounds like podcasting can be a huge driver for business growth when done right. Thanks for all those insights, Bill!


If you’d like to listen to the full episode, it is available here: https://ghapodcast.com/how-podcasting-for-business-growth-enhances-learning-and-leadership/

 

 

Attitudes for the Accidental Salesperson

In this episode, Bill offers tips for developing the sales skills and attitudes of non-salespeople – or “accidental salespeople” – at your company.

He explains why many technical experts resist sales and how to shift their mindset through instilling attitudes of obligation, serving by solving problems, and recognizing the value they provide.

With the right attitudes and some simple mechanics, your accidental salespeople can become a huge asset in uncovering new business opportunities.

Want to make 2024 your year for intentional growth? Join our upcoming masterclass designed to help build your roadmap to drive your business and life forward. Go to https://billcaskey.com/personalbusinessplanning to save your spot now!

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

5 Mistakes That Cost Me Sales And Income

In this episode, Bill shares the five biggest mistakes he’s made in his career that have cost him over $5 million in lost revenue.

He talks openly about how fear stopped him early in his career, how he thought too small, and how he failed to fully embrace online content to build his brand. Bill also discusses not making it easy enough for customers to engage with him online and being too stingy in sharing his best advice and knowledge.

By opening up about these past errors, he hopes listeners can learn from them and dodge similar pitfalls in their own careers. Tune in for Bill’s insightful reflections on mistakes that may be holding you back from your full potential.

Want to make 2024 your year for intentional growth? Join our upcoming masterclass designed to help build your roadmap to drive your business and life forward. Go to https://billcaskey.com/personalbusinessplanning to save your spot now!

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

The Two Dimensions of Achievement

In this episode, Bill dives into the two dimensions of achievement – the internal and external game. He explains that most sales training focuses only on the external tactics like how to make a call and what to say. However, real transformation happens by focusing on the internal.

Learn how master planning, asset thinking, and belief work can unlock your potential from the inside out. Discover new ways to leverage your existing strengths and shift your mindset to abundance.

If you feel stuck at your current level of achievement, join Bill as he provides a roadmap to reach your full potential by focusing on the second dimension of selling.

Download our brand new FREE guide for sales professionals looking to grow their and results, “The Million Dollar Checklist.” Go to https://resources.billcaskey.com/mds-checklist to get instant access now!

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

How to Make More Sales By Rethinking Your Core Beliefs: First Principles of Sales Part 2

In part 2 of our “First Principles of Sales” series,  Bill Caskey Podcast explores the next three crucial first principles for personal and business growth. He discusses the importance of recognizing and maximizing your untapped potential. Learn how to break free from limitations and unlock your true capabilities.

Bill also delves into the fear of others’ opinions and the power of believing in your own message. He’ll give you some ways to disregard external judgments and focus on your unique purpose and vision.

Lastly, Bill explores the concept of creating wealth by effectively leveraging your assets, which extend beyond finances to include your skills, experiences, and relationships. Find out how nurturing these assets can lead to lasting success.

Be one of the first to get our brand new Checklists For Excellence in 2024. Go to billcaskey.com/checklist to get your FREE download immediately!

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

First Principles for Business Growth: Part 1

Are you looking to elevate your business but feeling overwhelmed by all the advice out there? In this episode, Bill shares four foundational principles for achieving success. 

He discusses how your thinking shapes your actions, why your identity matters, the hidden ways we self-sabotage, and why you should architect your own destiny. These principles will provide clarity and direction on your journey to business growth.

Stay tuned for part two, where Bill reveals the other principles and gives you actionable strategies to apply these principles to your life and business.

Have a question for Bill or a topic you’d like him to discuss in a future episode? Email him at [email protected].

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Sharpening Your Sales Instincts

In this episode, we explore the vital role of instincts in sales. Bill shares insights from a recent client’s challenge and offers valuable advice on how to align and enhance your instincts.

You’ll discover why instincts are crucial for interpreting what others truly mean and how they impact your sales decisions. Bill will also give you some ways to improve your instincts through mindfulness practices that create moments of calmness, leading to enhanced clarity and confidence.

If you’d like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

 

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

 

Balancing Gratitude and Ambition

In this episode, Bill answers 3 questions from listeners of the podcast. He shares insights into how gratitude can enhance your sales approach by fostering genuine connections with clients.

He also discusses his ongoing journey of digitizing his coaching business while preserving the personal touch he values.

Bill concludes by exploring the impact of self-limiting beliefs and how they can affect our sense of personal value.

Have a question for Bill or a topic you’d like him to discuss in a future episode? Email him at [email protected].

If you’d like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

 

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

 

A New Path to Your Future

In this episode, Bill introduces a profound shift in perspective that can revolutionize the path to your future. Instead of the traditional focus on goal-setting and actions, Bill explores the importance of transforming your inner state of being.

By being present, fearless, and helpful, you can naturally attract opportunities and manifest your aspirations.

This episode offers valuable insights and a practical assignment to kickstart your transformative journey. Tune in to learn how redefining success from within can lead to a more fulfilling and rewarding life.

If you’d like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training

 

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!