Well, it’s that time of year when we plan sales meetings and retreats. I’ve gotten a lot of calls recently from companies who want me to come in and speak to their groups but, unfortunately, my time is booked through February. I don’t remember getting a call from you. Hmmm. Oh well, maybe I did and just don’t recall.

Consequently, I wanted to give you CEO’s and Sales Leaders some ideas on how you can run an uber-effective sales training meeting to kick off 2016.
Here are the steps I take both for preparation and for execution of an event.

Step 1: Get Really Clear on Your Objectives. 

I find most leaders are a little fuzzy when it comes to specific objectives for a one-day training meeting. I suggest you write out 8 to 10 things you’d like to see as a result of this meeting and then build curriculum to achieve that. Don’t try to load it up too full. Leave breathing space so that people can absorb the content.

(That’s a major fault of sales leaders and CEOs. They think that since they have everyone in the room, they need to chock it full of content. Less is more. More becomes drivel.) Read more