PROSPECT PAINS.
What kinds of pains/problems do you help people solve? Do you have a list of those? No? Shame on you.
How can you be a problem solver if you don’t even have a menu of the kind of problems you fix? Start that list today.
POSITION YOURSELF!
NO ONE ELSE CAN DO IT FOR YOU
We believe that frequently, the sale is won or lost based on your “position.” And no one (especially the prospect) will position your value in quite the same way you will.
So you get one shot at it…usually in the first call.
Position yourself as a PROBLEM FINDER/SOLVER – not as an amateur sales person.
Well, you probably read that and say, “I don’t see any way at all I can double my sales next year. Especially in this market.”
In fact, that may be so much of a stretch that you decide NOT to watch the video. And what a mistake that would be.
This Whiteboard Wednesday is designed to “shock you” a little. Maybe you just need a jolt to your system so you can break free with some new thoughts.
Bill Caskey takes you through a Goal Setting exercise that the Caskey team takes their clients through. So, grab pencil and paper and play it out as you watch it unfold in front of you.
After you’re done, we think you’ll see things a little differently. So, you may not get to a doubling (or, you might) but what we’re after is a “change of thought.” And that will guide you to new goals you will accomplish.
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