Many of our models in our world are broken, but it’s hard for us to reinvent any model unless we look closer at what it is now.

In this video, Bill Caskey explains how the old sales model of “convince and persuade” no longer works. He offers a new way to look at selling and gives one tip to help you get the power back in the sales cycle.

**This sales training video took place in Indianapolis, IN on 5/1/12 at the Caskey Refresher Seminar.