Posts

Biggest Challenges Facing Customers

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OK, here’s yet another list we want you to make. The reason for this list is prod you into paying attention to the pains that your customers have.

The shift here is that you should be constantly focused on their issues – not yours. And you can’t do that if you don’t know what to listen for. So make the list, then take the top 3-5 most common issues and insert that into your story.

Demonstrating Empathy

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Not many of us practice empathy. Our work with Hogan Assessments indicates that 80% of us have an “empathy deficiency.” Does your leader empathize? Probably not. But you can’t complain if you don’t practice it either.

Next time someone tells you something, don’t change the subject. Dig deeper. Ask them their feelings about the topic. And ask them “why” they feel that way. Don’t pry into their personal matters—just care enough to ask the next logical question. It’s profound what you’ll hear.

A System Of Ideas

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Have a system for fleshing out ideas. Great ideas, if not written down, disappear.  Make it a habit to acknowledge your ideas by giving them the respect of writing them out. Great authors will tell you that the ‘very act of writing about something makes it more real.’ So give your mind some respect and flesh through some of your ideas.