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Selling, Marketing and Business Philosophy with Jason Leister – Part 1

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Occasionally someone comes along who catches your eye as a person who can provide expertise to the business world and on how to properly think about client acquisition. Jason Leister is one such character.

I subscribed to Jason’s newsletter several years ago and have had several conversations with him over the years. Recently, I had the pleasure of having him on the podcast which which we divided up into a two part series.

Jason shares his expertise on selling, marketing and how to develop a strong business philosophy.

I think you’ll enjoy Jason’s perspective on client acquisition. You can find out more about him at incomparableexpert.org and be sure to subscribe to his newsletter!

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Episode #539: Understanding the Process When Leads Get Generated

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On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address a listener question from the mailbag from someone who wanted to know whether they should outsource their lead generation.

The guys talk about the three different types of lead generation, sales person directed, internally focused, or outside agency directed.

They also give some insight on how to look at these three areas of focus, depending upon where you are in your business.

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  • Download your free eBook, “Elements of a winning sales proposal: Create stunning proposals that close deals” by our friends at PandaDoc. Go to https://www.pandadoc.com/asp to get it now!
  • Also, be sure to get a free copy of Outreach’s book on Sales Engagement. Just go to https://www.outreach.io/asp and it’s all yours!

If you’re interested in bringing one or both of the guys in for a sales retreat or sales meeting, send us an email at [email protected], and if you’re a new listener, we’d love to hear about you. Send us an email telling us how you found the podcast and what you’d like to hear as you go down the journey with us to sales excellence!

Episode #531: How To Handle Pressure When You Are A High Achiever

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In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale continue the CoVideo Mailbag series and take a listener call from Cara who is a top performer at a Fortune 1000 company.

Cara just got her numbers for the next 12 months and she is feeling a bit of performance anxiety. Bill and Bryan break down the real issue and provide a handful of things to think about if you are in similar kind of circumstance.

If you’re interested in having Bill or Bryan or both come to your upcoming sales meeting, send us an email. In the subject line, put “Come see us” to [email protected].

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Episode #530: How Soon Should I Reach Out?

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You just made a new connection on LinkedIn that would be a great prospect, is it too soon to reach out?

On this episode of The Advanced Selling Podcast, Bryan Neale and Bill Caskey take on that very listener question from Jean-Pierre in the Netherlands. Too soon and you could ruin a connection, too late and you could miss an opportunity.

Bill and Bryan give some thoughts on this situation and they give some indicators they’ve noticed when it’s the right time to reach out and when it’s time to let it be.

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Episode #529: Managing Your Manager

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What should you do when your Sales Manager doesn’t do things the way you would do them? 

In this first episode of 2019, Bill Caskey and Bryan Neale address a question from the CoVideo mail bag from a listener, who brings up how his manager makes demands on him, referring to a very specific scenario.

Bill and Bryan take this question a little bit broader to the notion of how do you manage your manager, if that’s even possible?

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Are You Journey Minded?

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On this episode of The 2X Podcast, Bill gives some ideas on how you can become Journey Minded in the sales process. This is how you take your prospect from here (where they are) to there (where they want to be).

In a world where prospects are demanding more and different, it’s really easy to become obscure and irrelevant as a sales professional. That’s why it’s so important to constantly be adapting to change.

One of the biggest areas people struggle in is how they see themselves in the customer journey.

If you like this episode, be sure to share your comments on Twitter with the #2Xlessons

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Selling System VS. Philosophy

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On this episode of The 2X Podcast, I jump into having a selling system vs. having a sales philosophy. I discuss 5 Elements of a sales methodology and then give you a philosophic approach you can bring to that element.

Sandler, SPIN, Challenger, it doesn’t matter what selling methodology you go by, they all have their own flaws. While it’s great to have a system on how to usher your prospect through the sales process, I want to give you a substitute attitude and approach.

If you like this episode, be sure to share your comments on Twitter with the #2Xlessons

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Can Your Perspective Change Your Life?

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The #1 reason people reach out to me is because they are struggling with business development, prospecting, lead generation, whatever you’d like to call it they are struggling to get new leads. The reason they are not successful is because they have a faulty perspective.

On this episode of The 2X Podcast, I’ll give you a framework for you to change your perspective on what it means to generate a lead. All of the Top Performers in the sales world have mastered this and you can too.

If you can master this you can go anywhere!

If you like this episode, be sure to share your comments on Twitter with the #2Xlessons

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Episode #525: Can You Summon the Courage When You Need It?

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In this week’s episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale address the notion of courage.

They play a clip of Brené Brown, who was interviewed by Michael Gervais, on the Finding Mastery Podcast. Brené talks about the number one attribute that people are looking to leaders for, but we think the same thing applies to sales professionals, you have to have courage.

Bill and Bryan give you six areas that they believe courage can come in.

Also, if you haven’t enrolled in our live masterclass on December 13th, go to www.winningthebuyersbrain.com to learn more and to register!

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