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Episode #486: 7 Lessons on Personal Story

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In this episode of The Advanced Selling Podcast, Bill and Bryan discuss a client that they work with when it comes to building their personal story.

The fact is that personal story building is not easy and even though we have devoted several episodes to it over the past few years, we think it’s still important that we keep this in front of you.

The guys pick out seven observations that they made with their client and what you can learn about it.

Here are some other episodes on Your Personal Story:

#371: Master Your Messaging

#339: Better Stories = Better Selling with Bo Eason

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Episode #485: Am I Cut Out for Sales or Not?

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On today’s episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale field two questions from the CoVideo Mailbag.

The first question centers around whether the listener is cut out for sales and the other focuses on what type of sales would be best.

If you’ve been in the profession over a year, it’s likely you’ve had that feeling at some point, am I cut out for this? It’s okay to have that feeling and Bryan and Bill talk you through how to deal with it.

Send your sales questions to [email protected] and make sure you include your physical address so that Bill and Bryan can send you a small gift.

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Episode #484: Five Tips on Sales Enablement

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In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale laugh a little bit about the term, “Sales enablement,” but they catch themselves and realize that it truly is a thing.

They provide you some tips on how you can better enable the sales process, whether you have team or are a lone ranger.

Also, send us your question via a voice memo to [email protected] and Bill and Bryan will rush you out a sweet little gift just for you.

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Episode #479: You Can’t See Your Blind Spots

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On this episode of the Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale address the most common blind spots that they see sales people have as they pursue new business.

They also give you some ideas on how you can become aware of what can be a difficult conversation, which is the exposing of those blind spots.

Also, be sure to check out their brand new product, The Personal Brand Makeover Course at www.personalbrandmakeovercourse.com.

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Episode #478: Start Strong in 2018

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For the last few years we always use these episodes in early December to talk about how to close out the year with strength. But, this year we are going to do it a little bit differently in that we want to have you start 2018 strong.

In this episode of the Advanced Selling Podcast, Bill and Bryan list several to dos for December that will get you off to a quick start and help you to build momentum for your goals in 2018. They also introduce a product that they are going to be releasing in the next couple of weeks.

Be sure to get in our inner circle to get bonus content and be the first to be notified when it goes live! Go to https://advancedsellingpodcast.com to join our email list.

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Episode #477: Are You Silently Being Locked in the Commodity Dungeon?

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In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale address the silent killers that will cause you to end up in the commodity dungeon where only price matters.

They reveal some tips on how to prevent yourself from being commoditized or extract yourself once you’re in it.

They also talk about their new course, called The Personal Brand Makeover Course, which is coming soon!

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Episode #476: Listener Spotlight – Mike Black CEO Inciting Marketing

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In this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale interview a power listener, Mike Black, CEO of Inciting Marketing. The guys ask him what he has taken from his many years of listening to the podcast and how he has grown his business as a result.

Mike was involved in social work and psychotherapy and realized that if he was going to generate income in business, he was going to have to learn how to sell. That’s when he found the Advanced Selling Podcast.

If you’d like to be in our Spotlight series, send us an email to [email protected] and in the subject line write, “Spotlight,” and we’ll be back in touch to get you on the show. We’ll be doing this about once a month for the next few months.

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Episode #475: Does Your Story Really Compel Anybody?

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On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale discuss the building, or rebuilding, of your company story.

Bill and Bryan walk through a three-part framework that will help you get clear about how to communicate your company story to your constituents.

If you’re interested in having them coach you on your story, send an email to [email protected] and in the subject line put Message Makeover.

They’ll select a handful of people to do a live coaching session to help you get clear on your message.

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Episode #474: Client wants to go out for a bid?

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In this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale relate stories from their client base about this very issue, what do you do when a longtime buyer feels compelled to interview other vendors?

As Bill and Bryan have done in the past, they break this topic down into prevention and remedy:

Prevention is what can you do to prevent this from happening again, and the guys give ten points of learning around that. Remedy is what do you do about it if somebody just, “Serves you the papers.” They’ve got a couple of thoughts on that as well.

We’d love to hear your feedback on this topic by going to the Facebook fan page and sharing your thoughts!

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