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Episode #437: Don’t Care About My Bad Reputation

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In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale take a call from AJ in Oklahoma who is fretting about her company’s bad reputation in the market.

She now is the one, as the new salesperson, who has to go in and repair it. The question is how does she do so?

On this episode of The Advanced Selling Podcast, Bill and Bryan share five lessons that anyone can implement to accomplish the goal of repositioning their market impression.

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4 Steps To Building Great Business Relationships

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“It’s not who you know, it’s what you know.”

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As much as I hate to start an article off with a cliché, many clichés became famous because they’re true – and that is certainly the case when it comes to this clever one-liner about connections and relationships.

While we’re on what bugs me, the other thing that frustrates me is the word ‘relationship’ and how it’s thrown around at nauseam in the business world. Read more

Episode #435: Conveying ALL of Your Value

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In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale take a mailbag call from a listener.

Sara ’Smile’ sends us a voicemail about her concern that some of her prospects, after working her process, want something she us unwilling to sell – mainly because it won’t work AS WELL as another solution. It’s a great question.

In this episode of the Advanced Selling Podcast, Bill and Bryan walk her and you through some ways to rethink how to approach it.

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Episode #434: Remapping the Sales Process

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In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale take on the topic of process: but not in the usual sense. REMAPPING the sales process is the new idea.

What do you do when the process doesn’t go perfectly? (Because it never does.)

How do we tactically implement a process that is VALUABLE to the prospect even if they don’t buy from you?

In this episode of The Advanced Selling Podcast, Bill and Bryan give you tactical sales tools to answer these and other challenges when the way we want to sell (PROCESS) doesn’t go as planned….

The Best Laid Plans of Mice and Men …….(email us if you know the rest of the quote [email protected])

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#433: Communicating Change to a Client

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advancedsellinpodcastgraphicbootIt seems like most of our show topics are devoted to prospecting and selling, however there is an important part to account and relationship management, and that is how to deliver transitional news to your client.

This could be in the form of a price increase, a change in ordering structure, or something more significant like the buyout of your company. There is no news that’s too small to at least pay attention to how you communicate it.

In this episode of The Advanced Selling Podcast, Bill and Bryan give you some tips on how to do just that.

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Episode #432: Feelings, Nothing More Than Feelings

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advancedsellinpodcastgraphicbootDo you ever feel anxious, nervous or scared in sales?

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale address a coaching client who feels overwhelmed in her new position in sales. As they talked, they decided that sales people have feelings everyday – and, sometimes they aren’t particularly helpful.

In this episode of The Advanced Selling Podcast, Bill and Bryan give you some tips on how to deal with those ‘negative feelings’ in the profession. They’ll tell you what the pros do wth the feelings that arise and what you can do WHEN those feelings come up.

Touchy feely? Yes. But feelings must NEVER be ignored – they should be acted upon!

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Can a checklist save your life?

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This is the final in a series of seven articles on how to change the dynamic between you and your buyer and the need for NEW RULES in your selling process. In today’s article, we’ll look at the “Dynamic of Checklist Thinking, a super-strategy to execute the sales process.”  Does the name Atul Gawande ring a […]

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Episode #430: December Action Plan

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advancedsellinpodcastgraphicbootIn this episode, veteran sales trainers Bill Caskey and Bryan Neale discuss the most important things you can do in the next 10 days to finish up this year and start next year properly.

Do you feel stressed out during the holidays?

Feeling like time has run out?

There is still time to get things done before the end of the year. It’s a great time to think how you will jumpstart 2017. And, on this week’s Advanced Selling Podcast, Bill and Bryan will give you some precise ideas on how you can do that.

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