This week’s episode is loaded with new ideas on social media, the myths of selling, and how to “be” the value instead of “talking about being” the value.

Brooke Green starts us off with a transaction she had with a client who was focused on ‘getting the prospect to be interested.’ Always, a losing proposition.

Then, Bryan Neale talks about sales behavior–and the myth that if I do more activity, I will see more results. And, he addresses some things to do instead.

And Bill Caskey takes a question from a client who writes, “How do I use social media to grow my business? I’m LinkedIn to thousands but it’s doing me no good.”