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From Local Radio to Global Impact

Recently I had a chance to be on a podcast out of Europe called Podcast Gurus. Not sure that’s how I would refer to myself, but Guillaume Jouvencel interviews people with podcast experience.

I thought you’d like to see some of my answers to the questions.


Interviewer: Podcasting seems to be a really powerful tool for businesses these days. Can you tell us more about how it can drive growth?

Bill Caskey: Absolutely. Podcasting has become an essential tool for businesses looking to grow and connect with their audience on a whole new level. It’s a total game-changer.

Interviewer: You were actually a pioneer in the podcasting space. Can you share a bit about your own journey getting into it?

Bill Caskey: For sure. My story kicks off back in 1989 when I founded Caskey Achievement Strategies to help companies level up their sales and leadership skills. At first, I was just doing the local radio circuit. But in 2006, I took the leap into podcasting with a little guidance from a friend on setting things up technically. That allowed me to ditch the limitations of local radio and start reaching people all over the globe.

Interviewer: What were some of the key developments and milestones in your podcasting journey?

Bill Caskey:A huge one was pivoting from that modest local radio show to having the unlimited reach of podcasting. Early on, there were tech hurdles like dealing with RSS feeds, but platforms like iTunes really simplified content distribution.

I was able to leverage my sales coaching expertise to provide killer insights on lead generation, B2B sales strategies and more through shows like my “Advanced Selling Podcast” which has kept audiences hooked for 18 years now.

Later on, I branched out with the “Bill Caskey Podcast” to explore different topics and cater content to diverse audience needs.

Interviewer: How exactly does podcasting improve communication skills in a way that drives business growth?

Bill Caskey: Podcasting forces you to take complex ideas and break them down so they’re easy for listeners to understand. This skill of simplifying things is absolute gold for keeping your audience engaged.

My approach is to 1) Identify common pain, 2) Share relatable stories highlighting those issues, and 3) Provide practical tips based on my experiences. Better communication leads to better connecting with your audience.

Interviewer: And how does that improved communication and connection ultimately translate to business growth?

Bill Caskey: By consistently delivering value through your podcast, you position your business as the go-to, trustworthy authority in your field. A dedicated following builds around that authority.

Plus, podcasts allow you to connect with clients on a deeper level by addressing their needs and sharing success stories that reinforce why they chose to work with you. That strengthens relationships and loyalty.

And with strategic calls-to-action plugging special offers, resources and more, you can smoothly convert casual listeners into actively engaged paying customers to drive more sales.

Interviewer: What tips would you give to businesses looking to maximize the potential of podcasting?

Bill Caskey:First off, have confidence in your voice. Insecurity is a buzzkill. Don’t dawdle – take swift action to launch. Don’t stress over early mistakes, use them as learning opportunities.

Consistency is key for building trust and keeping fans hooked. And invest in quality audio equipment to ensure that crisp, clear sound.

Ultimately, podcasts are a total powerhouse for marketing your services, flexing your authority, providing crazy value, and giving your audience something unique that competitors can’t match.

Interviewer: It certainly sounds like podcasting can be a huge driver for business growth when done right. Thanks for all those insights, Bill!


If you’d like to listen to the full episode, it is available here: https://ghapodcast.com/how-podcasting-for-business-growth-enhances-learning-and-leadership/

 

 

The Science of Selling with Stories with David Garfinkel

We’ve all heard the advice to “tell more stories” in sales and marketing. But how do you craft narratives that genuinely persuade? Bill’s guest is David Garfinkel, author of “The Persuasion Story Code,” who shares his systematic approach to constructing highly compelling micro-stories.

David explains his simple 4-part framework for micro-stories that clarify your value prop and give prospects an easy justification to buy. You’ll learn how to identify the key story elements – problem, obstacle, solution, result – and weave them into tight tales that drive action.

Click here to learn more about David and get a copy of his book.

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Stories That Sell: How to Use Video to Build Trust with Mariana Henninger

In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience.

Mariana explains the different types of brand stories you can tell, like the “passion story” or “overcome story.” She provides tactical tips on how to create an authentic, compelling video that resonates emotionally with viewers.

If you want to stand out and accelerate trust with your customers, you need an amazing brand video. Tune in to get Mariana’s pro tips to make yours a success!

To learn more about Mariana and get her free training, go to https://brandmagnetic.com

 

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Crafting a Strategic Narrative for Growth with Andy Raskin

In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of.

Andy shares his methodology for identifying the old mindset versus the new, defining a “buyer mission statement,” and mapping how your offering enables customers to achieve that mission by overcoming key obstacles. This narrative becomes a rallying cry for your sales, marketing, and product teams.

Tune in to learn how shaping your strategic narrative can transform stagnant products into exciting movements that prospects gravitate toward.

To learn more about Andy and the work he does, go to https://andyraskin.com.

 

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Why You Should Be Building Your Personal Brand

In this episode, Bill discusses the importance of having a checklist to build a personal brand. The episode emphasizes the importance of personal clarity, authenticity, and consistency in building a strong personal brand.

To download the free document: “How to Build Your Personal Brand,” go to https://billcaskey.com/personalbrand

 

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

 

Why You Should Be Building Your Personal Brand

In this episode of The Bill Caskey Podcast, Bill dives into the importance of building your personal brand as a B2B sales professional.

He addresses the resistance and misconceptions surrounding personal branding and encourages listeners to see it as a way of doing their customers a favor by making it easier for them to make decisions about doing business with you.

Tune in for valuable insights and tips on personal brand building!

 

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

 

Why You Need a Marketing Funnel

In a world where everything is about stories, do you know your company’s story?

If you haven’t developed one, you are missing a huge opportunity to connect with your prospects.

In this episode, Bill gives you a framework you can use to build your company story. It’s a simple framework, but it will help you get on your way to having the company story as part of your sales process.

 

 

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Why You Have an Obligation to Share Your Story

You have an obligation to share your story. OBLIGATION…a powerful word but think about it.

We all say we want our customers to succeed…yet we are reluctant to share our story. To share our value. To inquire as to whether we can help them get to their vision.

High performers MUST re-embrace obligation. It frees you. It creates courage. And it expands your impact.

To save you spot on our upcoming webinar, “The High Achiever’s Dilemmas,” go to https://billcaskey.com/dilemmas

 

To download my FREE guide, “5 Reasons You Don’t Have Enough Clients”, just go to http://5reasonsclients.com!

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Better Client Success Stories

On this episode, Bill discusses the importance of telling better client success stories and why you should be using them.

He uses an example of one of his clients who recently used a client success story to build a better relationship with his prospect and give them a better sense of how he can best serve them.

Also mentioned in this podcast: