Posts

The Science of Selling with Stories with David Garfinkel

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We’ve all heard the advice to “tell more stories” in sales and marketing. But how do you craft narratives that genuinely persuade? Bill’s guest is David Garfinkel, author of “The Persuasion Story Code,” who shares his systematic approach to constructing highly compelling micro-stories.

David explains his simple 4-part framework for micro-stories that clarify your value prop and give prospects an easy justification to buy. You’ll learn how to identify the key story elements – problem, obstacle, solution, result – and weave them into tight tales that drive action.

Click here to learn more about David and get a copy of his book.

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Stories That Sell: How to Use Video to Build Trust with Mariana Henninger

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In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience.

Mariana explains the different types of brand stories you can tell, like the “passion story” or “overcome story.” She provides tactical tips on how to create an authentic, compelling video that resonates emotionally with viewers.

If you want to stand out and accelerate trust with your customers, you need an amazing brand video. Tune in to get Mariana’s pro tips to make yours a success!

To learn more about Mariana and get her free training, go to https://brandmagnetic.com

 

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Crafting a Strategic Narrative for Growth with Andy Raskin

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In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of.

Andy shares his methodology for identifying the old mindset versus the new, defining a “buyer mission statement,” and mapping how your offering enables customers to achieve that mission by overcoming key obstacles. This narrative becomes a rallying cry for your sales, marketing, and product teams.

Tune in to learn how shaping your strategic narrative can transform stagnant products into exciting movements that prospects gravitate toward.

To learn more about Andy and the work he does, go to https://andyraskin.com.

 

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Why You Should Be Building Your Personal Brand

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In this episode, Bill discusses the importance of having a checklist to build a personal brand. The episode emphasizes the importance of personal clarity, authenticity, and consistency in building a strong personal brand.

To download the free document: “How to Build Your Personal Brand,” go to https://billcaskey.com/personalbrand

 

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

 

Why You Should Be Building Your Personal Brand

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In this episode of The Bill Caskey Podcast, Bill dives into the importance of building your personal brand as a B2B sales professional.

He addresses the resistance and misconceptions surrounding personal branding and encourages listeners to see it as a way of doing their customers a favor by making it easier for them to make decisions about doing business with you.

Tune in for valuable insights and tips on personal brand building!

 

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

 

Why You Need a Marketing Funnel

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In a world where everything is about stories, do you know your company’s story?

If you haven’t developed one, you are missing a huge opportunity to connect with your prospects.

In this episode, Bill gives you a framework you can use to build your company story. It’s a simple framework, but it will help you get on your way to having the company story as part of your sales process.

 

 

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Why You Have an Obligation to Share Your Story

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You have an obligation to share your story. OBLIGATION…a powerful word but think about it.

We all say we want our customers to succeed…yet we are reluctant to share our story. To share our value. To inquire as to whether we can help them get to their vision.

High performers MUST re-embrace obligation. It frees you. It creates courage. And it expands your impact.

To save you spot on our upcoming webinar, “The High Achiever’s Dilemmas,” go to https://billcaskey.com/dilemmas

 

To download my FREE guide, “5 Reasons You Don’t Have Enough Clients”, just go to http://5reasonsclients.com!

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Better Client Success Stories

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On this episode, Bill discusses the importance of telling better client success stories and why you should be using them.

He uses an example of one of his clients who recently used a client success story to build a better relationship with his prospect and give them a better sense of how he can best serve them.

Also mentioned in this podcast:

A Framework For Telling Your Story

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Story... It seems like everyone is talking about it these days, but how do I get started?

That’s exactly what Bill will tell you on this week’s episode of The Bill Caskey Podcast. He walks you through a framework on how to not just craft your story, but how to build one that will compel prospects to want to work with you.  

What the hell is going on with your sales team? Not sure? Find out by downloading my BRAND NEW leadership guide. Just go to https://billcaskey.com/wth to get your free copy now!

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