Posts

4 Questions You Should Be Asking Yourself

/in , , , , , , , /by

“The quality of our questions determine the quality of our answers.” Not only the answers, but it ultimately determines the quality of our lives.

On this week episode, Bill gives you the 4 questions everyone should be asking themselves if they want to improve. If you are considering hiring a coach or advisor and they aren’t asking these questions, you should find someone else.

The 2X Group is now open! If you’d like to schedule a call with Bill to learn more about The 2X Mastermind, go to https://billcaskey.com/2xgroup. On that page is a brief survey  so we can get clear on your goals.

Also mentioned in this podcast:

The Questions Every Coach Should Ask

/in , , , , , /by

Bill deals with lots of people wanting him to coach them or bring him in to coach their teams. He’s assembled a list of 12 questions that he asks every client he starts working with.

On this episode of The 2X Podcast, Bill gives you 10 of the 12 questions that he asks. These questions are critical to help him (and the client) know how to get to next levels of production.

Even if you aren’t looking for a business coach, then you should be answering these questions for yourself. They can be instrumental in your growth. Take notes on this episode and do some homework when it’s complete. You’ll feel the difference!

Also mentioned in this podcast:

 

Episode #419: Are You a Lonely Salesperson?

/in , , /by

advancedsellinpodcastgraphicbootAre you on an island all alone? If you’re the lone salesperson or feel unsupported in your sales role, this episode is for you.

Veteran sales trainers Bill Caskey and Bryan Neale share tips and strategies you can use immediately to reduce the feeling that you’re all alone with nowhere to turn.

Are you a consumer of the knowledge around you?

Do you surround yourself with people who are like-minded?

In this episode of The Advanced Selling Podcast, Bill and Bryan will give you their checklist of things you can do to help feel like you’re a part of a community and fighting the sales battle with others around you. Be lonely no more. Listen in to find out how.

Also mentioned in this podcast:

A Proven One Day Training Plan

/in , /by

Well, it’s that time of year when we plan sales meetings and retreats. I’ve gotten a lot of calls recently from companies who want me to come in and speak to their groups but, unfortunately, my time is booked through February. I don’t remember getting a call from you. Hmmm. Oh well, maybe I did and just don’t recall.

Consequently, I wanted to give you CEO’s and Sales Leaders some ideas on how you can run an uber-effective sales training meeting to kick off 2016.
Here are the steps I take both for preparation and for execution of an event.

Step 1: Get Really Clear on Your Objectives. 

I find most leaders are a little fuzzy when it comes to specific objectives for a one-day training meeting. I suggest you write out 8 to 10 things you’d like to see as a result of this meeting and then build curriculum to achieve that. Don’t try to load it up too full. Leave breathing space so that people can absorb the content.

(That’s a major fault of sales leaders and CEOs. They think that since they have everyone in the room, they need to chock it full of content. Less is more. More becomes drivel.) Read more

My Ultra-Weird Goal That Needs To Be Made Public

/7 Comments/in /by

Last month, I turned 59 years old.

Goals-Setting

As I was shooting in the gym that day, I saw a few teens at the other end of the court (basketball) trying to dunk. They were close but not quite there. It reminded me when I was that age, where I couldn’t quite get my hands high enough on the rim to dunk.

Eventually, I nailed it. But haven’t thrown one down in over 30 years.

It got me thinking about my current vertical leap. A quick test – an abysmal 12.  (You know where I’m going with this don’t you?) Read more

Why Do You Do The Work You Do?

/2 Comments/in , /by

In my training and coaching practice, I have frequent occasions to question new clients as they’re on-boarded into my program.
When-you-help-someone-connect-what

A question that I always ask – and am never quite satisfied with the answer – is “Why do you do what you do?” Read more

Hot Tip Thursday Episode #1 – How To Close A Sales Call

/in /by

Hot Tip Thursday Episode #1In the first episode of Hot Tip Thursday, Bill Caskey teaches a couple ways to close a Sales Call and ask the right questions before ending the conversation. Don’t miss this episode or the next, free of charge to all users.

 

 

Please Download the Advanced Selling Podcast App to continue receiving Hot Tip Thursday and other Exclusive content FREE of Charge. Available on iPhone and Android.

3 Tips On Selling A Premium Product in a Commodity Market

/in , , , , /by

A few years ago, I did a Webinar called “How to Sell A Premium Product in a Commodity Market.” It was one of our best attended webinars we’ve ever done.

Lots of interest in the topic – and I believe I know why.

In this article, I want to update some of the content and give you a couple more ideas.  I picked this topic because it is an ongoing area of concern for sales people – how to sell a premium product into a market that sees price as THE main driver.

Why it’s so tough.

Think about it. We live in a “price leads” society. Advertisers have led us on a race to the bottom by the constant drumbeat of, “Lowest Prices In The Industry!” Or, “We’ll Beat ANY Price!” I know you’ll say, “But I’m not in the retail game.” No, you aren’t. But do you see the attitude that they’ve placed in the minds of buyers?

So the context is that even though your buyer might not jump to “What’s your price?” they certainly have it on their radar.

Here are four notions that I suggest you consider as you extract yourself form the “commodity dungeon” where the only important issue is price:

1. Position Your Self Properly.

Interesting thing about positioning is that it’s not just about what you say – it’s about how you say it. Sales people spend so much time concerned with the “what” and ignore the “how.”

And that’s wrong.

Regardless of your word choice (you’ll have to decide that), the essence of your message should be centered around ‘the types of problems that you solve.’ That’s right – no enthusiastic sales pitches about how great you are – or how smart your team is. None of that.

Frame your ‘premium value’ around the pains and problems that prospects face. Some of those problems they know they have. Some they’re oblivious to. But either way, begin the conversation there.

Be a problem solver not a product seller. There is a trap waiting for you. The prospect sets it and you fall right into it. It happens when the prospect shows interest and you default to “the pitch.”

Instead, when your prospect shows interest in the types of problems you solve, refrain from pitching the product and spend more time diagnosing what that problem means to him. This one thing can do more to change your position (in the prospect’s mind) and help them see that your premium fee is worth it.

Read more