Posts

Video, AI, and Beyond: Upgrading Your Sales Team’s Toolkit

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Are your sales team’s skills stuck in the past? In this episode, Bill reveals four critical modern sales capabilities that many teams are missing out on.

He breaks down why video production, digital writing/social selling, digital assets for the buyer journey, and AI implementation are no longer optional skills – they’re essential for sales success in today’s market.

Learn practical frameworks for developing these abilities within your team and discover how these modern tools can significantly impact your revenue generation.

Want to break free and soar to new heights? “12 Bold Moves” is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com.

 

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Stories That Sell: How to Use Video to Build Trust with Mariana Henninger

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In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience.

Mariana explains the different types of brand stories you can tell, like the “passion story” or “overcome story.” She provides tactical tips on how to create an authentic, compelling video that resonates emotionally with viewers.

If you want to stand out and accelerate trust with your customers, you need an amazing brand video. Tune in to get Mariana’s pro tips to make yours a success!

To learn more about Mariana and get her free training, go to https://brandmagnetic.com

 

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

3 Videos That Will Radically Shift Your Client Positioning and Results

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As you begin to think about 2016, I want you to consider three things to commit to next year.

I want you to create…yes I said “create”…3 videos for the expressed purpose of landing new clients.

How can videos help me land clients? Well….are you ever in for a surprise! Let me start with a blanket statement. OK, it’s my opinion….but a statement it is.

Video will help you tell your story, compel people to seek you out, and help you position yourself properly prior to client contact. 

VIDEO 1

Last week, I was in a coaching session with two sales leaders and their lead generation person. In the conversation, I found that they’re asking prospects to fill out a form on the web, then hit SUBMIT. Then, their lead person emails them back to set up a call. Read more