A Simpler Way to Beat the Competition

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Link: A Simpler Way to Beat the Competition.

STRATEGY is hard, and most business books that have tried to explain it haven’t made it easier. I like the idea that the traditional strategy is dead.

I prefer these three books, all of which I’ve purchased.

1 reply
  1. Scott Jones
    Scott Jones says:

    Tom … Glad to find your weblog.

    I wrote a related post on my site, Revolutionary Marketing and Sales Strategies”.

    Most of my writings revolve around executive level relationships. My experience has been that whoever owns the executive/decision-maker relationship will win in most cases, or at minimum, be given the inside track to win or lose the deal. While product and service differentiation are important, all things equal, it is the relationship with the right person that is the biggest determinant of outcome. That said, no you cannot have a bad quality product and poor service … nothing will overcome that. If that’s a situation someone finds themselve’s in, it’s time to make a move … fast, as your reputation will quickly follow where you plant your feet.

    The relationship I’m talking about here is not golf buddies or lunch partners. In order to establish this type of relationship with a senior-level exec, you must add value to that person. Maybe in the old days, golf and lunch used to work … not anymore.

    Best Regards

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