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The $15 Million Skill Stack: Mindset Shifts for Sales Growth

In this episode, Bill shares insights from his successful campaign that helped a company grow from $15 million to over $30 million in revenue within two years. He introduces the concept of the “$15 Million Skill Stack,” emphasizing that business growth comes from mastering multiple skills rather than relying on a single strategy. Bill focuses […]

Beyond the Grind: 5 Truths for Smarter Business Growth

In this episode, Bill shares five essential philosophies that can transform your sales approach and business growth strategy. He draws from his experience coaching CEOs and founders to reveal key insights on achievement, detachment from outcomes, and the power of personal branding. Bill discusses the importance of focusing on inputs rather than outputs, moving beyond […]

Discovering Your Unique Medicine: How to Share Your Value with the World

In this episode, Bill Caskey explores the concept of “unique medicine” – the special combination of experiences, knowledge, and wisdom that makes you uniquely valuable to your audience. Bill breaks down a process to help you identify, package, and distribute your unique offerings. Whether you’re in sales, consulting, or any other field, this episode offers […]

Navigating the Crossroads: 7 Dilemmas Facing Sales Leaders

In this episode, Bill Caskey delves into 7 crucial dilemmas that CEOs, sales managers, and sales professionals face in today’s rapidly changing business landscape. Bill explores challenges such as nurturing top performers, balancing labor and processes, avoiding competitive mimicry, escaping the commodity trap, addressing self-image limitations, leveraging untapped assets, and breaking free from outdated orthodoxies. […]

7 Mindsets for World-Class Performance

In this episode, Bill shares his insights on creating a world-class sales team or becoming a top-tier sales professional. He outlines seven crucial elements that distinguish high-performing sales teams and individuals. Whether you’re a sales leader looking to elevate your team’s performance or an individual salesperson aiming for excellence, this episode offers practical strategies to […]

From Grind to Growth: 5 Systems Every Business Needs

In this episode, Bill unveils the 5 critical systems every business professional needs to implement for exponential growth and success. Whether you’re a VP of sales, founder, CEO, or sales professional feeling stuck in the grind, Bill breaks down how to move beyond just “doing” to strategically growing your business. Learn about creating an effective […]

From Local Radio to Global Impact

Recently I had a chance to be on a podcast out of Europe called Podcast Gurus. Not sure that’s how I would refer to myself, but Guillaume Jouvencel interviews people with podcast experience. I thought you’d like to see some of my answers to the questions. Interviewer: Podcasting seems to be a really powerful tool […]

7 Sales Lies Debunked: Rethinking Success in Business and Sales

In this episode, Bill Caskey challenges conventional wisdom by exposing seven common lies in the sales and business world. Bill offers fresh perspectives on achieving success without falling prey to outdated orthodoxies. He explores the importance of finding problems and possibilities, embracing digital strategies, and understanding the entire “kinetic chain” in sales success. Whether you’re […]

Selling with Noble Purpose: Aligning Your Sales Approach with Your Deeper Why

In this insightful episode, Bill is joined by Lisa McLeod, president and founder of https://mcleodandmore.com, to discuss the transformative power of selling with a “noble purpose.” Lisa explains how aligning your sales efforts with a deeper purpose of making a meaningful difference for your customers can dramatically increase your effectiveness, employee engagement, and overall success. […]