In this episode, Bill Caskey explores the concept of “unique medicine” – the special combination of experiences, knowledge, and wisdom that makes you uniquely valuable to your audience. Bill breaks down a process to help you identify, package, and distribute your unique offerings. Whether you’re in sales, consulting, or any other field, this episode offers […]
In this episode, Bill Caskey delves into 7 crucial dilemmas that CEOs, sales managers, and sales professionals face in today’s rapidly changing business landscape. Bill explores challenges such as nurturing top performers, balancing labor and processes, avoiding competitive mimicry, escaping the commodity trap, addressing self-image limitations, leveraging untapped assets, and breaking free from outdated orthodoxies. […]
In this episode, Bill shares his insights on creating a world-class sales team or becoming a top-tier sales professional. He outlines seven crucial elements that distinguish high-performing sales teams and individuals. Whether you’re a sales leader looking to elevate your team’s performance or an individual salesperson aiming for excellence, this episode offers practical strategies to […]
In this episode, Bill unveils the 5 critical systems every business professional needs to implement for exponential growth and success. Whether you’re a VP of sales, founder, CEO, or sales professional feeling stuck in the grind, Bill breaks down how to move beyond just “doing” to strategically growing your business. Learn about creating an effective […]
Recently I had a chance to be on a podcast out of Europe called Podcast Gurus. Not sure that’s how I would refer to myself, but Guillaume Jouvencel interviews people with podcast experience. I thought you’d like to see some of my answers to the questions. Interviewer: Podcasting seems to be a really powerful tool […]
In this episode, Bill Caskey challenges conventional wisdom by exposing seven common lies in the sales and business world. Bill offers fresh perspectives on achieving success without falling prey to outdated orthodoxies. He explores the importance of finding problems and possibilities, embracing digital strategies, and understanding the entire “kinetic chain” in sales success. Whether you’re […]
In this insightful episode, Bill is joined by Lisa McLeod, president and founder of https://mcleodandmore.com, to discuss the transformative power of selling with a “noble purpose.” Lisa explains how aligning your sales efforts with a deeper purpose of making a meaningful difference for your customers can dramatically increase your effectiveness, employee engagement, and overall success. […]
In this episode, Bill Caskey shares a personal and eye-opening experience he had recently involving a minor heart incident. He candidly discusses how, despite considering himself fit and healthy, he ignored warning signs and failed to take action on a previous heart scan that indicated moderate to high risk. Bill emphasizes the importance of getting […]
In this episode, Bill shares a powerful mindset shift to help you redefine your role in sales. Instead of seeing yourself as a traditional salesperson, Bill encourages you to embrace the role of a “guide” who leads prospects on a journey from their current state of pain or dissatisfaction to their desired outcome. He breaks […]