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How to Make More Sales By Rethinking Your Core Beliefs: First Principles of Sales Part 2

In part 2 of our “First Principles of Sales” series,  Bill Caskey Podcast explores the next three crucial first principles for personal and business growth. He discusses the importance of recognizing and maximizing your untapped potential. Learn how to break free from limitations and unlock your true capabilities. Bill also delves into the fear of […]

First Principles for Business Growth: Part 1

Are you looking to elevate your business but feeling overwhelmed by all the advice out there? In this episode, Bill shares four foundational principles for achieving success.  He discusses how your thinking shapes your actions, why your identity matters, the hidden ways we self-sabotage, and why you should architect your own destiny. These principles will […]

Sharpening Your Sales Instincts

In this episode, we explore the vital role of instincts in sales. Bill shares insights from a recent client’s challenge and offers valuable advice on how to align and enhance your instincts. You’ll discover why instincts are crucial for interpreting what others truly mean and how they impact your sales decisions. Bill will also give […]

Balancing Gratitude and Ambition

In this episode, Bill answers 3 questions from listeners of the podcast. He shares insights into how gratitude can enhance your sales approach by fostering genuine connections with clients. He also discusses his ongoing journey of digitizing his coaching business while preserving the personal touch he values. Bill concludes by exploring the impact of self-limiting […]

A New Path to Your Future

In this episode, Bill introduces a profound shift in perspective that can revolutionize the path to your future. Instead of the traditional focus on goal-setting and actions, Bill explores the importance of transforming your inner state of being. By being present, fearless, and helpful, you can naturally attract opportunities and manifest your aspirations. This episode […]

The Power of Podcasting

In this episode, Bill takes you on a journey into the world of podcasting and its untapped potential for scaling leads. Say goodbye to traditional methods and hello to a direct avenue to your market. He breaks down the three podcast formats—solo, co-hosted, and guest—and guides you on equipment, recording, and editing. Discover how to […]

Unlocking High-Performance Culture and Clarity with James Mayhew

In this episode, Bill Caskey sits down with James Mayhew, a culture and execution consultant, to delve into the world of building strong organizational cultures and fostering employee alignment. James, known for his expertise in transforming companies’ culture and enhancing employee engagement, shares his insights and experiences working with businesses of various sizes, from small […]

Discovering the Power of Beliefs: From Potential to Value

In this episode, Bill he dives into the unexplored territory of beliefs. Just as stories define uniqueness, beliefs shape success. Bill uncovers the significance of examining your beliefs about potential and market value, sharing insights from his experience in mentoring high achievers. Discover the transformative potential of challenging and reshaping your beliefs, paving the way […]

Sales Trends and Leading with Authenticity with Matt Nettleton

In this episode, Bill sits down with his long-time friend and fellow sales trainer, Matt Nettleton, to discuss the latest trends in sales and the skills salespeople need to develop for the coming year. They share insights on messaging, prospecting strategies, and the importance of building rapport with potential clients. They also dive into the […]