Entries by Bill Caskey

Episode #495: The Dreaded Commodity Dungeon

On this episode of Advanced Selling Podcast, Bill and Bryan take a listener call from Paula who poses the question of, “how we extract ourselves from the commodity dungeon with our pricing and our offer.” The guys tackle Paula’s question head on and acknowledge that it happens to virtually every company, and maybe even in […]

When the Game Changes and You Aren’t Ready (Part 2)

This is part 2 of our 4 part series on Bill’s coaching journey. On this episode of The 2X Podcast, Bill shares two different coaching calls that he had with clients. The first call was from a high performer who dropped suddenly into an emotional funk and was not sure how to extract herself from […]

Episode #494: How Do I Keep the Momentum After I Deliver the Proposal?

Bill and Bryan get this question a lot from clients: how do I keep the momentum rolling after I deliver the proposal, when a lot of times that’s when things go silent? On this week’s episode of The Advanced Selling Podcast, the guys take on this very question. They approach it from the perspective of […]

Want To Come With Me On A Soulful Journey? (Part 1)

Bill begins this 4-part series by sharing some things he’s working himself with a personal coach. He gets honest about some of his current struggles and addresses concerns he hears from his clients. There are some important questions he asks you near the end of the episode that you can use to begin this journey. […]

4 Ways Podcasting Can Help Your Business

Not a week goes by that Bill doesn’t have someone asking him about podcasting. So, on this week’s 2X Podcast, he decided to devote an episode to sharing his top 4 reasons you should have a podcast – and a couple of reasons you shouldn’t. He gets into some beliefs that you will need to […]