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Episode #447: If a 70 Year Old Can Cold Call, You Can Too!

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale give you an assignment. But before you accept the mission, you’ve got to listen to Bryan’s story about a septuagenarian that he knows who’s still making cold calls, and what the result of one of his most recent calls […]

Using Inside Out Marketing

You might have heard of this concept before. While it’s nothing new, it’s still rarely used to its full potential. On this episode of The 2X Podcast, Bill reviews 4 assets you own that MUST be part of your personal marketing plan. As we coach and train sales performers everywhere, we find “lead generation” still […]

Episode #446: Flop Sweat in Front of a Prospect

In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale play a clip from Kristin Zhivago, Author of Roadmap to Revenue, who explores the idea of the buyer process map. She also talks about one of our favorite topics which is intention, and how intention matters and how it’s […]