In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale take a call from Davis who is a digital media representative in North Carolina. She finds herself uncertain about how to deliver a value proposition to multiple constituent levels within a company and also across market segments. Not to worry Davis! On this episode […]
In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale take a call from AJ in Oklahoma who is fretting about her company’s bad reputation in the market. She now is the one, as the new salesperson, who has to go in and repair it. The question is how does she do so? On […]
In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale address the skills required in the account development function. If you have an account development team or manager, make sure you send this episode on to them. Bill and Bryan discuss get called in often to work with client success or account development teams. […]
In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale take a mailbag call from a listener. Sara ’Smile’ sends us a voicemail about her concern that some of her prospects, after working her process, want something she us unwilling to sell – mainly because it won’t work AS WELL as another solution. It’s […]
In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale take on the topic of process: but not in the usual sense. REMAPPING the sales process is the new idea. What do you do when the process doesn’t go perfectly? (Because it never does.) How do we tactically implement a process that is VALUABLE to […]
It seems like most of our show topics are devoted to prospecting and selling, however there is an important part to account and relationship management, and that is how to deliver transitional news to your client. This could be in the form of a price increase, a change in ordering structure, or something more significant […]
Do you ever feel anxious, nervous or scared in sales? In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale address a coaching client who feels overwhelmed in her new position in sales. As they talked, they decided that sales people have feelings everyday – and, sometimes they aren’t particularly helpful. In this episode […]
In our last article, we covered the basics of content atomization, explaining how it works and how it can be implemented. In this second and final article of our brief two-part series on the topic, we will discuss an important notion that can give your content atomization strategy a bit more coherence: pillar content. Great […]
This article is the first of a brief two-part series on one of the most useful concepts to arise in the field of content marketing: content atomization. Read on to learn the basics, and keep an eye out for our second section, in which we will expand on these ideas! Cool? I can see you […]