Entries by Bill Caskey

Reclaim The Power Prospects Have Over You

This is the second in a series of seven articles outlining the need for NEW RULES in your selling efforts. In today’s article, we’ll look at the “Dynamic of Power.” Who has the power in the sales process? Think about it. Who has it? If you’re a traditionalist, you’ll say, “The prospect does, because they […]

Episode #424: Owning Your Content Platform

Have you thought about what’s possible when you own your own platform? In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale focus on helping you own the platform from which you tell your story. Are you producing your own content? Or are you holding yourself back from putting something out in a blog or […]

Episode #362: Sales Assets – More Than Just Numbers

Are you utilizing all of your assets in your sales process? In today’s Mailbag Monday episode, veteran sales trainers Bill Caskey and Bryan Neale explore a question from Chelsea about how to use your talents to strengthen your impact when opening doors in sales. Do you have characteristics of your personality that you ignore when […]

Episode #335: Personal Branding – Ben Greenfield

Can salespeople really build their own personal brand while still representing their company or product? Veteran sales trainers Bill Caskey and Bryan Neale learn the power and impact of content marketing from one of the world’s best— fitness expert Ben Greenfield. Ben offers his tips and strategies for building your personal brand using activities you’re […]