In this special episode, Bill does live coaching with Karine M., a business development manager who is trying to build a lead generation “machine” for her company. She shares her struggles with crafting an effective cold-calling script and approach. Bill provides valuable insights on principles like “meeting them where they are” and breaking things down […]
We’ve all heard the advice to “tell more stories” in sales and marketing. But how do you craft narratives that genuinely persuade? Bill’s guest is David Garfinkel, author of “The Persuasion Story Code,” who shares his systematic approach to constructing highly compelling micro-stories. David explains his simple 4-part framework for micro-stories that clarify your value […]
In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience. Mariana explains the different types of brand stories you can tell, like the “passion story” or “overcome story.” She provides tactical tips […]
In this episode, Bill Caskey shares three analog techniques to improve the effectiveness of your in-person sales meetings. He explains the importance of acknowledging the other person, having a mutual understanding of the meeting agenda, and crafting a clear “next step offer.” Bill provides examples of implementing each technique and explains why they are critical […]
In this episode, Bill discusses how our egos, resistance to being told what to do, and strong work ethics can actually prevent us from implementing leveraged growth strategies in business. Bill makes the argument that we often reject efficient tactics because they seem “too easy” or threaten our self-image as hard workers. He encourages you […]
In this episode, Bill talks about how to use leverage to maximize your assets and scale your business. He explains that simply getting better at sales skills is not enough – you need leverage to truly grow. If you feel your business is stagnating and want to scale your income without just working more hours, […]
In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of. Andy shares his methodology for identifying the old mindset versus the new, defining a “buyer mission […]
In this episode, Bil shares 7 core philosophies that have helped sales professionals around the world improve their approach to customers and master the sales process. Learn why convincing and persuading customers is outdated, why you must create an atmosphere of truth and trust, the importance of having an upward path for growth, and more […]
In this episode, Bill shares the story of his client Alan, a medical device sales rep who was converting only 15-18% of prospects. By implementing three simple but powerful rules around his role, handling “no,” and following a sales process, Alan doubled his closing rate to over 35% within six months. Tune in as Bill […]