In this episode of The Bill Caskey Podcast, Bill dives into the importance of building your personal brand as a B2B sales professional. He addresses the resistance and misconceptions surrounding personal branding and encourages listeners to see it as a way of doing their customers a favor by making it easier for them to make […]
In this episode, Bill discusses 10 beliefs that “million-dollar” sellers have that most people don’t. These beliefs are centered around the core of how we think and approach our prospects and our role in the buyer-seller dance. He provides valuable insights and practical tips on cultivating these beliefs to transform your business and personal well-being. […]
In this episode, Bill delves into the challenge of hiring the right marketing person for your company. He shares his insights on why most marketing people are not worth much to the company, and what to look for when hiring a marketing person who can actually generate results. Bill stresses the importance of the marketing […]
In this episode, Bill reveals the importance of creating a safe and comfortable environment for prospects in the sales process. Bill discusses the concept of “OK/NOT OK” and how it relates to our basic human need to feel okay. He shares practical tips on how to make prospects feel OK, such as not interrupting them, […]
In this podcast, Bill interviews leadership consultant Karl Bimshas, bimshasconsulting.com. They discuss the challenges that leaders face in today’s world and strategies for effective leadership. Karl shares his background and experience in leadership and executive coaching, and they delve into topics such as communication, confidence, and imposter syndrome. Listeners will gain insights on how to […]
In this episode, Bill shares valuable insights for territorial sales professionals who want to scale their business and learn how to generate customers more effectively. He tackles the question, “What would your business be worth if you were to sell your territory?” He also shares three important factors that sales professionals should consider in order […]
In this episode, Bill sits down with Tom Batchelder, author of Selling 180º. Tom works with companies in business development by challenging the way many of us think about traditional sales communication. They discuss what it means to be in sales today and why we should rethink our identity when it comes to sales. To […]
In a world where everything is about stories, do you know your company’s story? If you haven’t developed one, you are missing a huge opportunity to connect with your prospects. In this episode, Bill gives you a framework you can use to build your company story. It’s a simple framework, but it will help you […]
In this episode of The Bill Caskey Podcast, Bill gives you a replay from a recent LIVE that he did on Youtube, LI, and FB. In it, he discusses the value of taking inventory of your assets so that you can better serve others. He also discusses why every salesperson needs a marketing funnel and […]