How Do I Best Communicate My Premium Value When I Face Headwinds?

OK, so you don’t like my headline, huh? Well, I did it because in this episode, I address seven questions that I received following our last podcast.

These questions tell me a story about the kinds of issues sales people face when communicating premium value. And I like to think of the resistance we meet as a ‘headwind.’

I trust you’ll listen to this entire episode for it holds lots of lessons for you, whether you have these specific questions or not.

Take the first step of becoming a better salesman: Go to https://billcaskey.com/pro to get your assessment, “Are You An Amateur Or Are You a Pro?”

Also mentioned in this podcast:

• Go to my Facebook page to watch this episode live!
• Subscribe to The 2X Podcast on iTunes
• Learn more about The 2X Group – Mastermind