Why Aren’t You Using Your HUGE Market Advantage?

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This is the fourth in a series of seven articles outlining the need for NEW RULES in your selling efforts. In today’s article, we’ll look at the “Dynamic of Process.”

Sales Process: No one term has commanded the attention of so many, yet been implemented by so few.

Every CEO I know talks about ‘sales process,’ but few implement any true strategy. When I go into their companies and ask about their process, my question is answered with dead silence.

Why the silence? Few companies will admit to having a good, psychologically sound sales process. And those sales teams that do have a decent one rarely use it.

Why is that?

Read more

Stop Trying to Get Customers to Make a Decision

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This is the third in a series of seven articles outlining the need for NEW RULES in your selling efforts. In this article, we’ll look at the Dynamic of Decisions.

Remember the good ole’ days when you were trained to ask the customer, “Who makes the buying decision on this?” (Or, some version of that.)

Well, that implied something very obvious – but wrong.

That implied that it was THEM (or someone at their company) making the decision, not you.

We also used elaborate metaphors like the Fox, the Champion, the Sponsor, the Hen (OK, maybe not the hen).

Then we would pull out the org chart and have them tell us who would be involved in the decision. And we’d get lied to. (You forgot that part, didn’t you?)

This process must change.

Today, you must alter the “Dynamic of Decision.” Changing this dynamic enables you to reap enormous rewards and stop wasting time with non-qualified prospects. Read more

Reclaim The Power Prospects Have Over You

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This is the second in a series of seven articles outlining the need for NEW RULES in your selling efforts. In today’s article, we’ll look at the “Dynamic of Power.”

Who has the power in the sales process? Think about it. Who has it?

If you’re a traditionalist, you’ll say, “The prospect does, because they have the money.” We used to call it ‘The Power of the Pen’ (as in a ‘pen’ that signs the order.)

But not so today. In article one, I told you about the Dynamic of Pursuit.

Here, I want to talk about the Dynamic of Power.

The bottom line: You have the power. Not your prospect.

Now, it may not readily seem like that because you have goals and budgets you need to achieve. You’re constantly thinking, “What do I need to do, or say, to close this business?”

The New Power Shift

Sorry to be repetitive, but you have the power because you have the solution. Now, it may be that they don’t need your solution urgently. Fair enough. If that’s the case, then you must move on. Do not spend unnecessary time with a prospect who has no pain – or no reason for change.

But, let’s suppose you’re in front of someone who truly does have a problem. Read more

Are You Confused About The Dynamic of Pursuit?

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This is the first in a series of seven articles outlining the need for NEW RULES in your selling efforts. In today’s article, we’ll look at the “Dynamic of Pursuit.”

I trained a sales team two months ago. It was our kickoff meeting in advance of a long term ongoing training program (which is currently in place).

In my kick-off meetings, I begin by focusing on changing the dynamic between YOU and the BUYER. I start with is the simple question,  “Who is selling whom?”

After I had made my points, a 50-something man stood up and challenged me. “There is no way, in this economy,” he said, “that my customer will EVER sell me. I must always be in selling and closing mode or I won’t get deals. You’re nuts to think that it could be any other way.”

OK. So noted. I later found out this gentleman was struggling. His results were poor. In his manager’s words, “time has passed him by.”

I Needed To Address His Concern

When training teams, I’ve learned that I can’t focus on 1-2 people who disagree. Every minute I spend with a disagree-er, is a moment I can’t spend expanding the thinking of the agree-ers. I must pick my battles and this wasn’t a fight worth fighting in front of the group.

After the program, I called the challenger over to have a word with him. He had calmed a little, so I asked him. “Have you ever had a prospect call you because he had been referred to you, hearing how great you are. Then, he asked a few questions and purchased?” Read more

The Hidden Power of a Sales Mastermind Group

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In his book, Think & Grow Rich, Napoleon Hill describes what a mastermind group is:

Nice, isn’t it? “A friendly alliance.” “Plan and purpose.”

Alliance 3

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The Truth Emerged

Last month, in the mastermind group that I’m in, a guy broke down into tears. He was struggling. His business was not doing well. And, this was the first time he actually admitted it to another human being.

While it was awkward, I’ve never seen 9 people jump into service so quickly. Isn’t it interesting that when the truth comes out – when we become “real,” people are always there to help?

Later, he emailed the group, sharing what a massive relief it was to know he had people on his ‘team’ that were in total support. You could feel the relief in his tone.

Below, I’ve listed 5 reasons that you MUST consider joining a mastermind group if you’re truly serious about your professional growth. Read more

How To Get a Job, Grow Your Business, or Improve Personal Positioning

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The numbers of Unemployment are staggering….over 9,000,000 working age Americans. Most are choosing to opt out of the labor force, (which I fail to grasp).

And Underemployment is also staggering…as high as 7,000,000 by some estimates. The definition of underemployment: Workers that are highly skilled but working in low-paying, low-skilled jobs or part time workers that would like to be full time.

Consequently, this article is design to solve a bit of this problem. I can hear your reaction: “Bill, you’re nuts. You can’t solve this in a blog post.” Oh yeah? Watch me.

Caveats. This will be apolitical so you trolls step back. This is about personal responsibility of the worker. And I consider that politically neutral.  This also is not about macro-economic trends. I’ll leave that to people smarter than moi.

In order to get a job, you have to have a System.

And that’s what I will teach you here: A systematic approach to job improvement is essential. If you have no system, you’ll be at the whims of the market. You will lose control. You will be powerless.

If you’re OK with powerlessness, stop reading this IMMEDIATELY. This will not help. Get to therapy now, where you can lay on the couch and discover your self-imposed limitations.

But for others, here we go. Read more

Are You a Dinosaur?

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We see them all around us. Maybe in our own office. Maybe in our family. Maybe in our vendors.

Or, maybe it’s us.

In this post, I will give you 5 areas that you can test yourself for dinosaur-ism. As I always say, this isn’t meant to shame…only to help. As a coach/consultant, I get asked to come into companies and help them grow, sometimes exponentially. And to do that, they MUST let go of old behaviors that prohibit that growth. I call it “dinosaurism.”

Example of Company Dinosaurism

I went in to a chiropractor’s office last week to order orthotics. Have been having some real foot problems and my chiro assured me that they have the best orthotics around. But what I found was ‘dinosaurism.’

1. When I got there during office hours, no one at the front desk to help. So I waited (20 minutes).

2. When someone finally arrived, I was told that she had no idea where the doctor was. Oh, that’s reassuring.

3. In 15 minutes, in he walks, no greeting. No acknowledgement for wait. Boy, do I feel good about this decision. Read more

3 Videos That Will Radically Shift Your Client Positioning and Results

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As you begin to think about 2016, I want you to consider three things to commit to next year.

I want you to create…yes I said “create”…3 videos for the expressed purpose of landing new clients.

How can videos help me land clients? Well….are you ever in for a surprise! Let me start with a blanket statement. OK, it’s my opinion….but a statement it is.

Video will help you tell your story, compel people to seek you out, and help you position yourself properly prior to client contact. 

VIDEO 1

Last week, I was in a coaching session with two sales leaders and their lead generation person. In the conversation, I found that they’re asking prospects to fill out a form on the web, then hit SUBMIT. Then, their lead person emails them back to set up a call. Read more

Are You UNSTOPPABLE?

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I must admit. Sometimes I just don’t feel it. I get bored. I get tired. I get overwhelmed with all the sh** that needs to get done, but never have the time to do. Yep, I get in the proverbial “rut.” You, too?

As I sink into those places, I have to catch myself and right the ship. Here are some of my favorite “go-to” strategies for getting back to “Unstoppable.”

Is it in my mind or in my motion?

That’s really the question, isn’t it? Is it just a “thinking” problem or a “mechanics” problem?

In other words, am I thinking about my life and my mission all wrong? Or, do I just not have the actions right? Read more