Interview With Steve Walker

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Continuing with our May guest interview series, on this week’s 2X Podcast episode I had the chance to interview good friend of mine, Steve Walker. He’s the President of Walker Information and an icon in ‘customer experience’ research.

Steve shares the importance of your customer’s experience with your company and gives you insight and some tips on how you can begin to improve it.

Steve also has his own podcast you should try out, The CX Leader Podcast, available on iTunes. 

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What Will You Do When You Encounter Resistance?

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On this episode of The 2X Podcast, Bill gives you some simple ways to battle any resistance you encounter in the sales process.

You battle resistance by:

a) knowing what it is

b) strategizing on how to minimize it upfront, and c) creating a process that does that.

Know where your customer is on the journey. If you don’t where they are, they might resist than for no other reason than they don’t know “how to buy.”

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4 Ways Podcasting Can Help Your Business

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Not a week goes by that Bill doesn’t have someone asking him about podcasting. So, on this week’s 2X Podcast, he decided to devote an episode to sharing his top 4 reasons you should have a podcast – and a couple of reasons you shouldn’t.

He gets into some beliefs that you will need to change about yourself – and the value you can expect when you create one. Plus he shares some ideas on the format you should consider as well as some gear tips.

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Episode #488: Know When To Fold Em’

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In this week’s episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale take a question from listener David who asks about when to give up on a prospect.

As usual, Bill and Bryan go into what to do when you’re in that position but more importantly, they discuss ways to prevent yourself from getting into this position in the first place.

If you have a sales question you want answered on the podcast, email us a voice memo to [email protected].

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Dr. Rob Bell – Sports Psychologist (Part 2)

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On this week’s episode of the 2X Podcast, I interview a special guest, Dr. Rob Bell, an Indianapolis Sports Psychologist. This is part 2 of a 2 part series with Rob.

On part 2 of the interview, Rob discusses competition on a team, why we care so damn much about what others think (and how deadly it is), and proposes we use our natural gifts more in mentoring others.

Rob is author of “NO ONE Gets There Alone” and the first person to follow him on twitter and mention The 2X Podcast will get a free copy of his book. Follow Rob at https://twitter.com/drrobbell

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Dr. Rob Bell – Sports Psychologist (Part 1)

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On this week’s episode of the 2X Podcast, I interview a special guest, Dr. Rob Bell, an Indianapolis Sports Psychologist. This is part 1 of a 2 part series with Rob.

Rob’s book, “No One Gets There Alone” is a philosophical look at high achievement. He works with professional golfers, tennis players, and a cadre of gymnasts and sports teams nationwide.

Find out more about Rob and his book at https://drrobbell.com/.

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Expert Status

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This is our 5th in a five part series on Psycholgical Frameworks for Sales Success.

In this episode of The 2X Podcast, Bill breaks down “Thought Leadership” – what it is, what it is NOT, and how you can begin to embrace your own personal thought leadership.

Make sure you download the freebie on “Becoming a Thought Leader” for this episode at https://billcaskey.com/67download.

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DOWNLOAD THE "THOUGHT LEADERSHIP" FREEBIE

Who Controls The Buyer Seller Dance In Your Life?

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This is part four of Bill’s Psychological Framework for Success that sales people far and wide need to adopt.

In this episode of the 2X Podcast, Bill lays out the Dance that goes on between the Buyer and the Seller. If you aren’t acquainted with this dance or you don’t know how to execute it properly, will be out of your control.

Also, there is a freebie that you can download by going to https://billcaskey.com/66download that goes along with this episode.  It will help you work through Bill’s initial step of this framework which is Crafting Your Ideal Sales Process.

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DOWNLOAD THE "IDEAL SALES PROCESS" FREEBIE

Episode #482: Should I Quote First or Last?

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On this episode of The Advanced Selling Podcast, Bill Caskey & Bryan Neale answer a listener question from John in Washington DC. He’s new in the SAaS space and has figured out where his problem is but not yet what to do about it. The issue is, “Should he be first or last to propose?”

As you might guess, Bill & Bryan take the question and bend it all sorts of ways to come up with some good suggestions for John. This is really less about the SAas space, and more about how to handle the ever-occurring stall of “not now.”

Contact us at [email protected]. Send a clever question in and if we play it, we’ll send you a treat. Make sure you put your mailing address in your email.

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