Do you have a “No Competition” Strategy?

/in , , , , , , , , /by

Corporate Leaders, you spend lots of money on marketing and business development, but are you working on the REAL PROBLEM?

How to equip your sales force to position your solution as a “category of one” with their prospects? I find most sales teams are awful at this.

On this week’s leadership edition episode, I’ll give you some things to work on with your sales team to create a No Competition Strategy. 

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/10-15-19-LeadershipEdition.mp3″ title=”Do you have a No Competition Strategy?” artist=”The Bill Caskey Podcast” image=”http://billcaskey.com/wp-content/uploads/2019/02/BC-Podcast-Artwork-copy-300×300.jpg” color=”#0f344a” background=”#0f344a” social_linkedin=”true” social_email=”true” ]

Also mentioned in this podcast:

Your Team and Your Prospect’s Experience

/in , , , , , , , , /by

This might be the reason you’re losing deals you shouldn’t be losing. 

On this Leadership Edition of The Bill Caskey Podcast, Bill discusses the importance of both your team and your prospect’s experience during the sales process.

He also gives you some ways your team can improve this experience and close more business.

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/Leader_Sampler-EP_1.mp3″ title=”Your Team and Your Prospect’s Experience” artist=”The Bill Caskey Podcast” image=”http://billcaskey.com/wp-content/uploads/2019/02/BC-Podcast-Artwork-copy-300×300.jpg” color=”#0f344a” background=”#0f344a” social_linkedin=”true” social_email=”true” ]

Also mentioned in this podcast:

Pressure Is For Wimps!

/in , , , , , , /by

“The higher pressure you are with your clients, the more you will sell.”

This couldn’t be more wrong, yet it is so commonly taught and thought these days. Pressure to up-sell, pressure to close the deal, pressure to sell more. More more more! But, as the title states, pressure is for wimps and there is a better way.

On this episode of The Bill Caskey Podcast, Bill gives you 3 better ways to help your clients and you might just sell more because of it.

If you’d like to schedule a call with Bill to learn more about The 2X Mastermind, go to http://the2xgroup.com/apply . On that page there’s a brief survey there so we can get clear on your goals!

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/08-14-19-Pressure.mp3″ title=”Pressure Is For Wimps!” artist=”The Bill Caskey Podcast” image=”http://billcaskey.com/wp-content/uploads/2019/02/BC-Podcast-Artwork-copy-300×300.jpg” color=”#0f344a” background=”#0f344a” social_linkedin=”true” social_email=”true” ]

Also mentioned in this podcast:

When It’s Between You and Someone Else

/in , , , , , , , , /by

Ever made a presentation to a group where you had ONE CHANCE to get the deal? That’s an awful feeling, isn’t it?

In today’s episode, Bill walks you through an actual example of two vendors who were pitching the same customer but took very different approaches. Find out what happened!

By the way, register for Bill’s new Masterclass on August 8 at 12:00PM EST.

Learn more and save your seat at TheCaskeyClass.com.

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/07-30-19-Pitbull.mp3″ title=”When It’s Between You and Someone Else” artist=”The Bill Caskey Podcast” image=”http://billcaskey.com/wp-content/uploads/2019/02/BC-Podcast-Artwork-copy-300×300.jpg” color=”#0f344a” background=”#0f344a” social_linkedin=”true” social_email=”true” ]

Also mentioned in this podcast:

High Intent Selling

/in , , , , , , /by

What if I told you it’s possible to eliminate fear, anxiety and worry from the sales process? Well, it is possible and I’ll tell you how on this episode of the Bill Caskey Podcast.

The answer is High Intent Selling Methodology. High Intent is all about what is in your heart when you are working with a prospect or client. Are you there to just sell them something or are you there to solve their pain? That is what makes all the difference.

If you have interest in joining one of our peer groups, schedule a call with Bill at http://scheduleacallwithcaskey.com/

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/03-11-19-IntentSelling.mp3″ title=”High Intent Selling” artist=”The Bill Caskey Podcast” image=”http://billcaskey.com/wp-content/uploads/2019/02/BC-Podcast-Artwork-copy-300×300.jpg” color=”#0f344a” background=”#0f344a” social_linkedin=”true” social_email=”true” ]

Getting Your Mojo Back

/in , , , , , , /by

Have you lost your mojo? Do you ever feel like your heart is not fully in to what you’re working on?

On this episode of The Bill Caskey Podcast, Bill shares an experience he had with a young leader who nailed it when asked about why people lose mojo (inspiration).
He also gives you two things you can do to get your mojo back. Get your fountain pen out for this one!

If you have interest in joining one of our peer groups, schedule a call with Bill at http://scheduleacallwithcaskey.com/

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/02-28-19-Mojo.mp3″ title=”Getting Your Mojo Back” artist=”The Bill Caskey Podcast” image=”http://billcaskey.com/wp-content/uploads/2019/02/BC-Podcast-Artwork-copy-300×300.jpg” color=”#0f344a” background=”#0f344a” social_linkedin=”true” social_email=”true” ]

Should You Have a Personal Brand – And Where Do You Begin?

/in , , , , , , , /by

Recently I was interviewed by Sarah Lynn Wallace founder of @thisisherexchange. She is an up-and-coming social media star who seeks out experts on sales, marketing and social. She and I did about a 30-minute discussion that ran the gamut from ‘should I have a personal brand?’ to ‘how should I think about it?’ and we discussed ‘how do I begin to build it?’

We put some clips of the interview up on the platforms, but here is the entire interview. It’s about 30 minutes, so grab a beverage and enjoy!

Bill Caskey

Can Your Perspective Change Your Life?

/in , , , , , , , /by

The #1 reason people reach out to me is because they are struggling with business development, prospecting, lead generation, whatever you’d like to call it they are struggling to get new leads. The reason they are not successful is because they have a faulty perspective.

On this episode of The 2X Podcast, I’ll give you a framework for you to change your perspective on what it means to generate a lead. All of the Top Performers in the sales world have mastered this and you can too.

If you can master this you can go anywhere!

If you like this episode, be sure to share your comments on Twitter with the #2Xlessons

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_12-06-18-Perspective.mp3″ title=”Can Your Perspective Change Your Life?” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

The Street Savvy Sales Leader with Mark Welch

/in , , , , , , , /by

On this episode of The 2X Podcast, Bill sits down with Mark Welch, author of The Street Savvy Sales Leader, a guide to building team that consistently win new business.

Mark has years of experience in leading sales teams, from 5 to over 70 people. He is a fully certified sales skills and business coach. He brings some very unique and interesting ideas to the podcast on how you and your team can win.

If you want to learn more about Mark and his book, go to https://www.streetsavvysalesleadership.com.

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_11-29-18.mp3″ title=”The Street Savvy Sales Leader with Mark Welch” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]