How To Create Superfans So You Get More Referrals

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Purdeep Sangha is my guest on this week’s 2X Podcast episode.

He’s the author of “Superfans,” a book on how to create enormous loyalty within your client base. I highly suggest reading it, it is an awesome book to learn how to serve clients so that referrals flood to you.

How often have you worked with a vendor who you can barely tolerate – and then they ask you for referrals?

You don’t do it, do you? Of course not.

Why subject your friends to average service? Purdeep gives you some thoughts on this big topic!

Learn more about Purdeep’s book at https://createsuperfans.com.

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How Are Your Relationships?

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Dr. Brookh Lyons, author of “The Envelope System,” joins me today to talk about business relationships – and what we can do to improve them.

The fact is that if we want to 2X anything in our life, it likely gets down to the *quality* of our relationships – with propsects, clients, internal team, family etc.,

Dr. Lyons is a powerful speaker and coach who works with high achievers in their pursuit of better relationships in their lives.

Learn more about Dr. Lyons’s book at http://a.co/6bu8rHn

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What’s The Evidence You’re Successful?

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People love “evidence” don’t they? And we should all love it, too.

It’s evidence that leaves clues as to whether you’re on your way to your goals. Or, evidence also helps as you are in the sales process.

In this episode of The 2X Podcast, Bill Caskey discusses the various faces of evidence and gives you some ideas on how you can better use your evidence.

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What Buyer Criteria Should You Know About?

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Aristotle first came up with the concept of Modes of Persuasion (furnished by the spoken word.)

In this episode of The 2X Podcast, Bill Caskey takes this and modernizes it a bit to help you see the criteria you are being judged on. That might be nice to know, huh? There are four parts to it.

Suggestion: Have your notebook and pencil out so you can get full value of this episode.

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The Extreme Value in Being Seen As A Thought Leader

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In this episode of The 2X Podcast, Michael Pici, Director of Sales at Hubspot (www.hubspot.com) shares his story of how he became a thought leader in his market – and how you can too.

Michael provides simple instructions to get started and what it can mean to you and your career (and your income).

Learn more about Hubspot at hubspot.com.

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Using Inside Out Marketing

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You might have heard of this concept before. While it’s nothing new, it’s still rarely used to its full potential.

On this episode of The 2X Podcast, Bill reviews 4 assets you own that MUST be part of your personal marketing plan.

As we coach and train sales performers everywhere, we find “lead generation” still to be the most difficult area of skill. And this podcast will help you reframe the problem.

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

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A New Strategy For Lead Generation

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Everyone wants more leads, don’t they?

Well, in this episode, Bill shares with you a strategy of how you can generate more leads using thought leadership– and do so in a way that distinguishes you from the masses (of average sales people out there:).

He gives you 5 things you can do RIGHT NOW to advance your thought leadership position in your market.

Be one of the first to get notified when the 2X Quick Start course is released. Get on the waitlist today! billcaskey.com/quickstart.

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Taking Action on Selling a Premium Product – Part 3

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This is part 3 of our 3-part series on “Selling a Premium Product in a Commodity Market.” In this episode, we deal with ACTION.

What ACTION will you take to command a premium product in your world? This was a Facebook Live broadcast on 03/28/17. The prior three episodes dealt with the other sections of this topic, Getting Clear, and Getting Ready.

If you sell a high-priced product, then make sure you are aware of what goes into the process to get your price.

Take the first step of becoming a better salesperson: Go to https://billcaskey.com/pro to get your assessment, “Are You An Amateur Or Are You a Pro?”

 

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How Do I Best Communicate My Premium Value When I Face Headwinds?

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OK, so you don’t like my headline, huh? Well, I did it because in this episode, I address seven questions that I received following our last podcast.

These questions tell me a story about the kinds of issues sales people face when communicating premium value. And I like to think of the resistance we meet as a ‘headwind.’

I trust you’ll listen to this entire episode for it holds lots of lessons for you, whether you have these specific questions or not.

Take the first step of becoming a better salesman: Go to https://billcaskey.com/pro to get your assessment, “Are You An Amateur Or Are You a Pro?”

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