Episode #411: Mindset Tips from a PGA Golfer

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advancedsellinpodcastgraphicbootWhat do golf pros know about sales training? You may be surprised by the overlaps in mindset principles.

In this episode, veteran sales trainers Bill Caskey and Bryan Neale reflect on Donald Miller’s Storybrand podcast and an interview with Ben Crane, a PGA golf pro.

Do you struggle to avoid your subconscious taking over your mindset?

Are you practicing reps to help get your mind right?

In today’s episode of The Advanced Selling Podcast, Bill and Bryan share tips to help you focus on mindfulness in the sales process.  You will learn how to quiet your mind, set your own expectations and focus on your prospects instead of yourself.

Also mentioned in this podcast:

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Episode #402: Commission Detachment

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advancedsellinpodcastgraphicbootDo you feel like you have to win every deal?  In this episode, veteran sales trainers Bill Caskey and Bryan Neale explore a listener question from Lauren in St. Louis.

Are you (or people on your team) motivated most by money?

Do you have an unhealthy balance between your base salary and commission structure?

In today’s episode of The Advanced Selling Podcast, Bill and Bryan will help you identify what you’re attached to and why.  You’ll be able to analyze if you are more interested in solving the problem than your customer is and what to do when it happens.

Also mentioned in this podcast:

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A Proven One Day Training Plan

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Well, it’s that time of year when we plan sales meetings and retreats. I’ve gotten a lot of calls recently from companies who want me to come in and speak to their groups but, unfortunately, my time is booked through February. I don’t remember getting a call from you. Hmmm. Oh well, maybe I did and just don’t recall.

Consequently, I wanted to give you CEO’s and Sales Leaders some ideas on how you can run an uber-effective sales training meeting to kick off 2016.
Here are the steps I take both for preparation and for execution of an event.

Step 1: Get Really Clear on Your Objectives. 

I find most leaders are a little fuzzy when it comes to specific objectives for a one-day training meeting. I suggest you write out 8 to 10 things you’d like to see as a result of this meeting and then build curriculum to achieve that. Don’t try to load it up too full. Leave breathing space so that people can absorb the content.

(That’s a major fault of sales leaders and CEOs. They think that since they have everyone in the room, they need to chock it full of content. Less is more. More becomes drivel.) Read more

Dunking Seems Miles Away

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Well, I’m still at it. If you read this blog regularly, you might recall that I set a crazy goal right after my 59th birthday, back in February, to dunk the basketball by my 60th. I have 6 months left…

Plan-Goal

And it isn’t going well.

What I Forgot…

I guess I neglected to consider that after 40-something you begin to lose your quick-twitch muscles, which is a “must” for explosive jumping. You also lose any kind of glute power and your hamstrings begin to atrophy. All bad trends if vertical leap is the goal.

So, my miscalculation is now apparent.

So what should I do? Quit? Keep going? Change the routine? Set a more realistic goal?

Not sure…but here’s my thinking. I would love your input.

1. This goal is really cool to me. It’s measurable. It’s weird, I can tell when I reveal the goal to people and they say, “Well, there you go,” as if I’m a little child again, I know I’m on to something special. It’s just that they can’t fathom it…or appreciate it. And it’s a huge stretch. All good characteristics for a goal. Read more

Working Under Load. The Secret To Your Success.

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Charles Poliquin is a weight-lifting coach. He’s the guy your trainer looks to for advice on proper technique, cadences and exercises. He was on Tim Ferriss’s podcast (Click Here To Listen) last week and he said something I thought was fascinating. Simple, but fascinating.

IncreaseStrength-UnderLoad

He said if you really want to increase your strength, you must spend more time “under load.”

In his world, under load means to stress the muscle throughout the entire weight bearing exercise. In other words, do the reps slow, stopping at the top and bottom for a few seconds. So instead of doing 20 curls in 35 seconds, you do 20 in 2 minutes.

More time under load = more strength.

In our world, “under load” leads to strength as well. Read more

One Hour of Goal Setting

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As part of my sales training for my clients, we hold monthly telephone calls with small groups of sales people. On those calls, we talk about deals they struggle with, opportunities they see and tactics on how to land those prospects.

On a recent call, I was asked about goal setting. Specifically, “How much time should we spend in goal setting activities?”

GoalVSwish

My answer surprised them. I suggested that for every hour they spend setting goals, they should spend 20 hours planning them out. 20 hours!!!??!

The idea with “goal planning” is to give yourself a roadmap of EXACTLY how you will accomplish the goal.

Doubling Your Business

Let’s say you have a goal to double your business in the next year. Pretty awesome goal I’d say! But before you hit the streets to accomplish it, write it out on a piece of paper, place it in front of you and set aside 4 hours for Goal Planning. Read more

Selling Isn’t Meant To Be A Struggle

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51pCTMwjjLL._SX355_BO1,204,203,200_One of my favorite books of all time was a 60-pager written by Stuart Wilde called, “Life Was Never Meant to be a Struggle.”

In this book, he addresses how life demands effort, but not struggle. As he defines it, “struggle is effort, laced with negative emotion.”

In sales, we struggle a lot, don’t we? Struggle to get an appointment. Struggle to get to the right person. Struggle to position our product in the best possible light. Struggle to close the sale.

But, should we feel ‘struggle?’ I don’t think so.

Life-Not-Struggle

In markets that are abundant, you should be on the lookout for “ideal fit” between your customer’s pain and aspirations, and your solution. If there is no ideal fit, then you must move on.

Traditionalists among you will say, “No, Bill, you must be persistent and press hard to make the sale.”

Really? Is that really what you think? Sounds like struggle to me.

Instead….

1. Be clear about the value you bring. How can you determine an “ideal fit” if you aren’t quite sure of the value you bring and what problems it will solve for the customer? Bullet-list the elements of your value so you can become clearer about it.

Another bulleted list you should make is the characterization of your ideal client. Do they have money? Are they interested in growth? Do they look outside for help? Do they respect your ideas?

These two lists should be the filters that you shoot prospects through to see if you should spend one more minute with them.

2. Align behavior with purpose.  If you struggle in a component of the sales process, say lead generation, then you aren’t looking at it correctly. I had a mentor who said, “If you’re feeling pressure, you’re doing something wrong.” This is why I say, “align with purpose.” This means to state what your purpose is in your profession.

If it’s to make a lot of money for yourself, then you aren’t operating from a place of High Intent. Every thing that happens to you in the sales process will be seen as a threat to your core purpose.

But if your purpose is to be a hero to your target audience…or to serve them exquisitely…or to solve the biggest problems they have, then you are “on purpose” and in sync with what they want. You both want the same ting.

And when you are on purpose, prospecting behavior will never be a struggle. 

3. Take the pressure off early. Tell the customer upfront that it’s OK if this is not a fit. Why would you have any other point of view than that? If it’s not a fit in his/her eyes, are you going to continue to hang around? No, of course not.

But by saying it…out loud…you separate yourself from the hundreds of amateurs who have come before you.

When you apply pressure, you are not in-disposable. Your are DISPOSABLE.And if you are disposable (or feel like you are), you will struggle in the profession.

Let me know how you do at implementing these three simple ideas!

What You Can Learn About Achievement From The Stacey Dash Interview?

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Recently, Stacey Dash (unknown to me until I saw this and researched her) was on Meredith Vieria. Personally, I don’t watch Vieria mainly because of the tact she took in this “interview.” The video is below.  Watch it, then come back and read on.

I love this girl! Unafraid to speak on a hot, controversial issue, and speak her truth.

I hear this all the time: “My territory isn’t large enough.” “My compensation plan isn’t fair enough.” “People don’t answer the phone like they used to.” “Prospects lie.” “I can’t get referrals anymore.” My company doesn’t invest in me.” “My company has no vision.”

All of these statements (and Meredith’s unbelievably arrogant questions) are perfect examples of our buy-in to a victim mentality. And it wears us out. Actually, it renders us unable to adopt a stance of personal empowerment.
Read more

The Average Of 5 People

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On this week’s audio post, I want you to evaluate who you spend most of your time with. Are you surrounding yourself with people that you admire and look up to? The people you choose to be around are a direct reflection of who you will become. The rule is, you are the average of the 5 people you spend the most time with.