The Problem With Idea Generation – And a Solution
More ideas are not better. I know there is a saying, “If you want to come up with a great idea, come up with lots of ideas.”
But I see Presidents and Salespeople generate idea after idea – and yet have little to show for them. So what happens. Here’s my take.
My sense is that the person that has the idea (the creator) is seldom the person who will implement the idea and bring it to profit. I didn’t say “never,” I said seldom.
So the idea-creator needs to have either a) someone around him/her who can flesh out the idea before investing too much time dreaming about it. Or, b) a system that walks them through the ‘fleshing out’ process. Read more