How To Create Superfans So You Get More Referrals

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Purdeep Sangha is my guest on this week’s 2X Podcast episode.

He’s the author of “Superfans,” a book on how to create enormous loyalty within your client base. I highly suggest reading it, it is an awesome book to learn how to serve clients so that referrals flood to you.

How often have you worked with a vendor who you can barely tolerate – and then they ask you for referrals?

You don’t do it, do you? Of course not.

Why subject your friends to average service? Purdeep gives you some thoughts on this big topic!

Learn more about Purdeep’s book at https://createsuperfans.com.

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Episode #469: The Importance of Customer Experience

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What kind of customer experience do you give your brand new customers?

In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale review the hazards of ignoring the customer experience. We all want more referrals and we all want to grow our current client business, but do we do all we can to make that experience with them such that they want to give us more referrals and more money?

Bill and Bryan give you six ideas that you can implement almost immediately, with little cost, that will help you rebuild or reconstruct your customer experience.

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How Are Your Relationships?

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Dr. Brookh Lyons, author of “The Envelope System,” joins me today to talk about business relationships – and what we can do to improve them.

The fact is that if we want to 2X anything in our life, it likely gets down to the *quality* of our relationships – with propsects, clients, internal team, family etc.,

Dr. Lyons is a powerful speaker and coach who works with high achievers in their pursuit of better relationships in their lives.

Learn more about Dr. Lyons’s book at http://a.co/6bu8rHn

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Are You Sure Your Message Is On Target?

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Without trying to be overly dramatic, that’s my question to you: Are you sure you’re communicating the proper message to your market?

Most aren’t.

Which is why I did this episode, where I give you several new ways to think about your target audience, and the messages that will get through.

Also, I prepared a Checklist for you. Just go to BillCaskey.com/50download to get your freebie!

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DOWNLOAD THE 5 TIPS TO GETTING YOUR MESSAGE RIGHT

Episode #466: Stalled Deals

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In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address the ever important and common issue of what to do when a deal stalls.

But instead of telling you what to do, they have some suggestions of things you can do to avoid the problem in the first place, which is always an easier way to problem-solve.

Get your pen and paper out for the top seven things you can do starting today to avoid stalled deals!

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Is it a Strategy or a Tactic?

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If I had a dollar for everytime that topic came up – Strategy or Tactic -I’d be a rich man.

In this episode of the 2X Podcast, Bill emphasizes the power of a good sales tactic, regardless of your strategy. He also suggests that people look down at tactics, preferring to sound high-minded by babbling on about strategy.

Nothing happens in sales until you have a tactic that is delivered properly.

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Personal Brand Makeover #4 – Rebranding Sherri

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In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale continue the August Branding Makeover episodes. By the way, if you don’t have the Personal Brand Makeover Checklist yet, go to advancedsellingpodcast.com/makeover to download it.

Sherri is a Business English Trainer in Berlin Germany who is making the transition away from agencies and starting her own practice. With this new adventure comes new challenges and she is having some difficulty finding new clients. Bill and Bryan give her some tips on improving her online presence and how to get her story to be more compelling.

Have a question? Send it to us at [email protected]. Want to jump to the front of the line? Do it in a voice memo and send it on.

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Finding The Compelling Reason For Change

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We so love to get to the features and benefits of what we sell, that we RARELY take the time to find out what’s really going on in the prospect’s life. But, how can you match your solution to their problem – if you don’t know their problem in the first place?

Ready for the answer? YOU CAN’T.

Is it possible that’s why the closing percentage in B2B orgs. is less than 10%? I think so. Listen in and see if you can tell where you drop the ball.

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Personal Brand Makeover #3 – Rebranding Sasha

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In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale continue the August Branding Makeover episodes. By the way, if you don’t have the Personal Brand Makeover Checklist yet, go to advancedsellingpodcast.com/makeover to download it.

Sasha is a Dental Practice Marketing Consultant who is looking for more speaking engagements with the end goal of taking on more clients. Sasha’s biggest challenge is how to best convey her story to prospects. Bill and Bryan give her some advice on how to improve her message and how to make that message clear in her online channels.

Have a question? Send it to us at [email protected]. Want to jump to the front of the line? Do it in a voice memo and send it on.

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